Product Owner – Category Development (Marketing Department)

Overview:
We are looking for a Product Owner to join our Marketing Team and take ownership of developing and growing our core product categories: grading cases, booster boxes, and binders. This role is focused on both strategic positioning and market-driven product development. As part of the marketing department, you will lead efforts to align product offerings with customer demand, optimize listings and promotions, and support campaign execution to drive revenue and category performance.

Key Responsibilities:
Own and manage the assigned product categories (grading cases, booster boxes, and binders) from a marketing and growth standpoint.

Conduct market research and competitor analysis to inform product positioning, branding, and pricing strategies.

Collaborate closely with the content, creative, and paid media teams to ensure product listings are optimized for visibility and conversion.

Develop product roadmaps and category growth strategies in line with overall marketing and business goals.

Coordinate with sourcing and operations to ensure availability, consistency, and quality of product offerings.

Track and analyze performance data (sales, margins, inventory turnover, customer feedback) to identify opportunities for improvement.

Support the planning and execution of marketing campaigns for product launches, promotions, and seasonal pushes.

Act as the primary point of contact for all marketing-related initiatives tied to assigned product categories.

Ensure alignment between product strategy and customer experience across all channels (Shopify, Amazon, social media, etc.).

Qualifications:
2–4 years of experience in product marketing, e-commerce, or category/product ownership, preferably in consumer goods or collectibles.

Strong knowledge or interest in trading cards, collectibles, or related hobbyist markets is a plus.

Solid understanding of product positioning, pricing, and consumer behavior.

Experience with Shopify and/or Amazon product management tools is strongly preferred.

Ability to work with cross-functional teams including creatives, content writers, operations, and sales.

Strong analytical skills and proficiency in tools like Excel, Google Sheets, and reporting dashboards.

Excellent written and verbal communication skills.

Preferred Skills:
Familiarity with digital marketing fundamentals such as SEO, product ads, and conversion rate optimization.

Experience with campaign management and coordination within a marketing department.

Basic design or content knowledge to help shape compelling product stories.