Ads Manager (Meta, LinkedIn, Google Ads & Analytics)

About Us:

Picnic Social is a marketing agency that blends strategy, creativity, and performance to help purpose-driven organizations grow their impact. We work with clients across industries, from tourism and education to infrastructure and logistics, offering content, campaigns, and consultation that connect with the right people at the right time.

We’re looking for a digital advertising specialist to join our team and take the reins on paid campaigns across Meta, LinkedIn, and (ideally) Google. If you’re a data-savvy performance marketer who loves optimizing ads, pulling insights fro ---------- trics, and testing creative ideas, we’d love to hear from you.

What You'll Do:

- Develop and execute paid media strategies across Meta (Facebook/Instagram), LinkedIn, and Google Ads
- Monitor campaign performance and optimize for KPIs (CPC, CTR, conversions, ROAS, etc.)
- Set up and manage retargeting and lookalike audiences
- Create reports with clear insights and recommendations (biweekly/monthly)
- Collaborate with our creative and strategy team to test ad messaging, formats, and targeting
- Implement and monitor tracking through Meta Pixel, Google Tag Manager, and Google Analytics (GA4)
- Stay up to date on ad platform trends, algorithm changes, and emerging best practices

What We're Looking For:

- 2+ years experience managing digital ad campaigns (agency or client-side)
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
- Proficiency in Google Ads (Search, Display, YouTube) and Google Analytics (GA4)
- Strong understanding of audience targeting, A/B testing, and ad funnel strategies
- Comfortable with data analysis and performance reporting
- Familiarity with UTM parameters and conversion tracking setup
- Detail-oriented, proactive, and comfortable working remotely with minimal oversight
- Bonus: Experience with HubSpot, Canva, or light creative editing skills

Contract Details:

- Part-time freelance contract (approx. 20–30 hours/month to start)
- Hourly or retainer-based compensation depending on experience
- Flexible working hours, async team (though Pacific Time zone alignment is a plus)
- Opportunity to grow into a larger role or ongoing retainer based on performance

How to Apply:

Send your resume and a short intro (or Loom video!) to ---------- include:

- Examples of ad campaigns you’ve managed (screenshots or case study links welcome)
- Any certifications (Meta, Google, etc.)

We look forward to meeting you!