Virtual Assistant - Real Estate Social Media Growth Specialist

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TYPE OF WORK

Part Time

WAGE / SALARY

500

HOURS PER WEEK

20

DATE UPDATED

Jul 27, 2025

JOB OVERVIEW

Social Media Growth & Strategy

-Execute comprehensive content strategy across Instagram, TikTok, Facebook, and LinkedIn
-Create and schedule 20+ posts weekly (Reels, carousels, stories, educational content)
-Research and implement trending hashtags, audio, and content formats for maximum reach
-Engage authentically with followers, respond to comments/DMs, and build genuine community
-Collaborate with local businesses, influencers, and other realtors for cross-promotion
-Analyze performance metrics and pivot strategies based on what's working

AI-Powered Content Creation

-AI tools (ChatGPT, Jasper, etc.) to generate engaging captions, blog posts, and video scripts
-Optimize AI prompts for brand voice consistency and audience engagement
-Use AI for trend research, competitor analysis, and content ideation
-Stay current with emerging AI tools that can accelerate content production

Video Production & Editing

-Edit property tours, client testimonials, educational content, and behind-the-scenes footage
-Create scroll-stopping Reels and TikToks that showcase personality and expertise
-Develop video series concepts (market updates, home buying tips, local spotlights)
-Optimize video content for each platform's algorithm and best practices

Website & Landing Page Development

-Build conversion-optimized landing pages for lead magnets and campaigns
-Implement SEO best practices to improve organic search visibility
-Create compelling copy that converts visitors into leads
-Integrate forms, chatbots, and tracking systems for lead capture
-Regularly update content to keep site fresh and relevant

Community Building & Engagement

-Plan and execute monthly virtual events (webinars, Q&As, market updates)
-Coordinate local community partnerships and collaborative content
-Manage contest campaigns, giveaways, and user-generated content initiatives
-Build email list through strategic lead magnets and nurture sequences

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