GA4 / GTM Tracking Setup

We are a digital marketing agency specializing in home services businesses, seeking a skilled GA4/GTM expert to handle tracking implementations for our growing client base. This is a flexible part-time position perfect for someone who wants consistent technical work without the hassle of client management.

The Role:
- Hours: 1-3 hours per week or more
- Turnaround: 24-48 hours for GA4 implementations
- Work Environment: 100% remote, work directly with CEO
- No client interaction - focus purely on technical implementation

What You'll Do:
- Set up and configure Google Analytics 4 (GA4) properties with comprehensive conversion and event tracking
- Implement Google Tag Manager (GTM) containers with proper tag, trigger, and variable configurations
- Design and document data layer specifications for development teams, including creating detailed templates and implementation briefs
- Guide developers through data layer implementation without requiring hands-on coding
- Configure conversion tracking for both custom-built websites and ecommerce platforms
- Set up standard GA4 tracking including thank you page submissions and phone call conversions
- Troubleshoot and optimize existing GA4/GTM implementations
- Provide technical guidance and answer questions from development teams during implementation phases

Required Skills:
- Minimum 3+ years of hands-on experience with Google Analytics 4 and Google Tag Manager
- Proven expertise in data layer architecture and implementation guidance
- Strong experience setting up conversion tracking in various website environments (custom builds and ecommerce)
- Demonstrated ability to create clear technical documentation and developer briefs
- Experience with standard GA4 event tracking (form submissions, phone calls, page views, etc.)
- Excellent communication skills in English (written and verbal)
- Ability to work independently with minimal supervision

Preferred Skills:
- 5+ years experience in digital analytics
- Experience with call tracking platforms such as WildJar, Avansar, or CallRail
- Knowledge of ecommerce tracking and enhanced ecommerce implementation
- Familiarity with cross-domain tracking and complex multi-site setups

What Makes This Role Great:
- No client meetings or calls - work in your element
- Direct communication with CEO, no management layers
- Consistent, straightforward work with occasional interesting challenges
- Collaborate with experienced Google Ads and SEO teams when needed
- Flexible schedule - work when it suits you
- Potential for full-time in the future as we grow

Important Requirements:
- Must include resume with application
- Must be available for 24-48 hour turnarounds
- Must have experience with data layer architectures

How to Apply
- Only applications including a resume will be reviewed.