Facebook Ads Manager – Experienced

About Us:
---------- specializes in estate planning services and uses digital marketing to generate leads and grow our client base. We are seeking a skilled Facebook Ads Manager to optimize and scale our paid advertising campaigns to maximize ROI and increase qualified leads.
Position Overview:
We are looking for a highly capable Facebook Ads Manager with proven experience managing substantial ad budgets. The ideal candidate has at least 3 years of experience running Facebook ad campaigns or has successfully managed over $5,000 in ad spend. This role involves strategy development, campaign setup, optimization, tracking, and reporting to drive lead generation and conversions.
Key Responsibilities:
Develop, launch, and manage Facebook ad campaigns aligned with business goals


Optimize campaigns for lead generation, conversions, and cost efficiency


Monitor and analyze campaign performance metrics daily and adjust strategies accordingly


Conduct audience research and create custom and lookalike audiences for targeting


Manage budgets effectively to maximize ROI and control ad spend


Collaborate with marketing and sales teams to align messaging and offers


Prepare regular performance reports with actionable insights and recommendations


Stay updated on Facebook Ads policies, trends, and platform updates


Qualifications:
Minimum 3 years of hands-on Facebook Ads management experience or managing $5,000+ in ad spend


Proven track record of successful campaigns with measurable results (lead generation or sales)


Strong understanding of Facebook Ads Manager, Business Manager, pixel implementation, and analytics


Ability to create and test multiple ad creatives and copy to improve performance


Experience with A/B testing, retargeting, and funnel optimization


Analytical mindset with ability to interpret data and make informed decisions

Excellent communication skills and ability to work independently

Prior experience in estate planning, insurance, or financial services marketing is a plus but not required

How to Apply:
Please submit your resume, portfolio, and a brief summary of your Facebook Ads experience to [insert contact email]. Include examples of campaigns managed, budget sizes, and results achieved. Requests on whatsAPp ---------- and say I do Facebook Ads