Paid Ads Specialist

ABOUT ERPS GROUP

ERPS Group is a high-level financial and business advisory firm helping medical and wellness practice owners build wealth strategically. We specialize in tax strategy, financial structuring, and business optimization.

We are scaling aggressively — and we need a performance-driven Meta Ads Specialist who understands how to generate qualified leads at scale.

This is not a beginner role.
This is for someone who lives inside Meta Ads Manager.

ROLE OVERVIEW

We are looking for a highly specialized Meta Ads Manager expert who can manage the full paid advertising lifecycle — from strategy and creative scripting to real-time optimization and scaling.

You will own performance.

Your job is simple:
Generate high-quality leads at profitable acquisition costs.

WHAT YOU WILL BE RESPONSIBLE FOR
???? META ADS STRATEGY & EXECUTION (PRIMARY FOCUS)

• Full campaign architecture (TOF / MOF / BOF funnel design)
• Complete setup inside Meta Ads Manager (not boosting)
• Pixel, Conversion API, event tracking configuration
• Custom audiences, lookalikes, exclusions
• Retargeting sequencing based on behavior
• Creative testing frameworks
• Scaling winning ads without breaking performance

You must understand:

• Learning phase mechanics
• Budget reallocation strategy
• Campaign structure best practices (CBO vs ABO)
• Attribution settings
• Advantage+ vs manual control
• Audience expansion impact
• Daily and hourly optimization

???? PERFORMANCE OPTIMIZATION

You will:

• Track performance daily (and hourly when necessary)
• Monitor ROAS, CPL, CTR, CPM, Frequency
• Identify fatigue quickly
• Kill losing ads fast
• Reallocate budget aggressively to winners
• Optimize based on data — not guesswork

You must understand:

• Creative fatigue patterns
• Frequency thresholds
• Landing page conversion bottlenecks
• Audience saturation
• Scaling without spiking CPL

???? CREATIVE & SCRIPT STRATEGY

This is NOT just technical media buying.

You must:

• Write ad scripts
• Craft hooks
• Write high-converting copy
• Understand buyer psychology
• Know how to structure problem-solution ads
• Brief designers and video editors clearly

You should know how to build:

• UGC-style ads
• Authority positioning ads
• Direct response ads
• Retargeting ads
• Webinar funnels
• Lead magnet funnels

REQUIRED EXPERIENCE

• 3+ years managing Meta Ads Manager at scale
• Proven ability to lower CPL and improve ROAS
• Experience running conversion-based campaigns
• Strong understanding of tracking & attribution
• Experience with lead generation funnels
• Comfort analyzing data independently

BONUS IF YOU HAVE:

• Experience in financial services or medical niche
• Experience with webinar funnels
• Experience scaling past $10K–$50K/month in ad spend

WHAT THIS ROLE IS NOT

? Not a boosting role
? Not a beginner media buyer
? Not someone who waits 7 days before optimizing
? Not someone who needs hand-holding

We move fast.
We optimize daily.
We expect performance thinking.

COMPENSATION

Full-Time
$1,500/month
Remote


WHO YOU ARE

• Analytical
• Fast-moving
• Data-driven
• Confident in decision-making
• Comfortable owning results
• Strategic, not reactive

TO APPLY

Please send:

1?? Your resume
2?? A 1-minute video introducing yourself and explaining:

Why you are a Meta Ads Manager expert

What results you have generated

How you approach scaling and optimization

Send to:
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