YouTube Growth?&?Optimisation Specialist

About Navio
Navio makes Canadian immigration simple, affordable, and transparent. Our tech-powered, expert-driven platform combines step by step digital workflows with final legal review from licensed consultants—so individuals and the employers who hire them get law firm insight without the law firm price tag.

We’re on a mission to help 1?million newcomers successfully navigate Canadian immigration by 2030. One of our key levers is YouTube: we’re building the first start to finish, chapter based video journey that moves viewers from “just curious” to “application approved.” We’re breaking down the entire Canadian immigration journey in binge worthy playlists, inspired by Alex?Hormozi’s “give it all away” philosophy to build trust at scale.

We’re searching for a YouTube Growth?&?Optimisation Specialist to deliver a 14 day Quick Wins package—rebranding the channel, cleaning up metadata, creating 20 Shorts, and adding end screens/cards for deeper engagement. Nail this sprint and you’ll be first in line for a retainer VA role owning our multichannel video strategy across LinkedIn, Instagram, TikTok, and beyond.
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Phase?1?—?“Quick Wins” Project (Immediate Contract)
Objectives

Channel branding
• 30 60?sec trailer script + final edit (we will record VO)
• Channel banner & reusable thumbnail template that follow Navio’s exact colours and font

Metadata clean up
• Rewrite titles, 200–250 character SEO descriptions, and 5 10 tags for 20 existing videos
• Create 3 keyword rich playlists (e.g., Express?Entry Masterclass, PNP Basics, Immigration Shorts)

Short form repurposing
• Produce 20 Shorts (??60?s)—1 from each long video—with captions, CTA overlay, and eye catching cover frame
End screens & cards
• Design a 20 sec end screen that links to (1) next playlist video, (2) channel subscribe button, (3) “Book a Consultation” landing page
• Insert 1 2 relevant cards in each video

Analytics & handover
• KPI sheet (subs, CTR, avg. view duration, site clicks)
• 30 min Zoom or Loom walkthrough of what was done and how to maintain it

Timeline & Milestones
Day Milestone
0 Kick off & brand assets provided
5 Trailer draft, banner, thumbnail template, first 5 Shorts
10 All metadata live, 15 additional Shorts, end screens template approved
14 Final QA, KPI sheet, handover call
Budget: Please quote a single fixed price or an hourly rate with an hours breakdown
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Phase?2?—?Potential Ongoing VA Engagement (Conditional)

If Phase?1 is delivered on time, on brand, and meets agreed KPIs, we will discuss a retainer (10 15?hrs?/?week) to:
• Plan monthly content calendars and upload schedules.
• Cut and distribute Reels/Shorts to LinkedIn, Instagram, TikTok, Facebook, Pinterest, and our WordPress blog.
• Monitor analytics across platforms, propose A/B tests, and iterate titles/thumbnails.
• Coordinate with our marketing agency on cross channel campaigns and email promotions.
• Prepare KPI dashboards and fortnightly performance summaries.
The VA contract will be scoped and priced separately; successful completion of Phase?1 is the gateway.
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Required Skills & Experience
• Documented track record of growing small or professional services YouTube channels (please share before/after metrics).
• Strong understanding of YouTube SEO, metadata best practices, and current Shorts trends.
• Video editing skills plus basic graphic design ability (PS, Canva, or Figma).
• Copywriting skills for keyword dense titles/descriptions.
• Extreme attention to brand guidelines (exact colour codes & typography, brand voice and style).
• Excellent project management and communication habits—deadlines matter.
Nice to have: Familiarity with Canadian immigration or other regulated industry content.
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How to Apply

Start your proposal with “10x” so we know you read the brief.
1. One paragraph on why you’re the right fit
2. Two channel links you optimised + subscriber/watch?time growth figures
3. One Short or thumbnail you created (mention the tools used)
4. Confirmation you can meet the 14?day timeline & note any planned absences
5. Your fixed?price quote (or hourly rate + hours estimate)
Proposals without portfolio examples or timeline confirmation will not be considered.
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Ready to transform high value immigration know how into a YouTube growth engine—and unlock an ongoing role with a mission driven, 10x impact brand?
???? Send your portfolio and quote today. Let’s help the next million newcomers get moving.