Performance Marketing/ Paid Media/ Ads Advertising Specialist for Beauty Brand (work remotely)

About Us
Dr. Ora is a fast-growing beauty supplement brand committed to clean, science-backed formulations and real results. We are on a mission to help women glow from within — through effective products and honest transparency.

We’re now looking for a Digital Marketing Specialist to join our team and accelerate growth across ecommerce and retail channels through performance-driven campaigns and content-led strategies.

Key Responsibilities
1. Paid Performance Marketing

Plan, execute, and optimise digital ad campaigns across Meta, TikTok, Google, and Shopee Ads

Manage ad budgets, monitor ROAS/CPA, and run A/B tests to scale high-performing creatives

Liaise with content and design team to develop ad assets and landing pages

2. Campaign & Channel Strategy

Work closely with the brand team to roll out monthly marketing campaigns across ecommerce (Shopee, Lazada, Shopify) and retail (Watsons)

Support regional campaigns (e.g. 8.8, 9.9, Singles Day, Year-End Sale) with full-funnel execution

3. CRM & Retention

Manage email marketing (Klaviyo or similar) and SMS campaigns to improve customer retention and LTV

Develop segmentation strategies and drip flows to increase repeat purchases

4. Analytics & Reporting

Track and report campaign performance using Google Analytics, Meta Ads Manager, TikTok Ads Dashboard, and ecommerce platform reports

Identify insights and propose actionable improvements across funnels

5. SEO & Organic Growth

Optimise product listings, landing pages, and content for SEO

Collaborate on blog or content planning to support organic acquisition

Requirements
2–4 years of experience in digital marketing, preferably in DTC, ecommerce, or FMCG

Strong knowledge of Facebook Ads Manager, TikTok Ads, Google Ads, and Shopify/Shopee dashboards

Analytical mindset with ability to interpret data and translate into strategy

Experience with Klaviyo, Mailchimp, or other CRM tools is a bonus

Highly organised, proactive, and thrives in a fast-paced environment

Passionate about health, beauty, and wellness industries is a big plus

Please email your resume and portfolio of your past work to ----------