Grapich Designer/ Image & Static Video Ads Specialist for DTC E-commerce Brand

We’re looking for a skilled creative who knows how to design and produce emotionally powerful image ads, static video ads, and dynamic image ads for direct-to-consumer (DTC) e-commerce brands.

What we need:

Someone who fully understands the emotional direct response marketing system behind winning ads — how to recognize the right emotional triggers, core desires, and visuals that connect with the audience’s pain and hope.

You don’t need to write copy, but you must know exactly what makes an ad work or fail based on emotional impact and avatar fit.

You must be familiar with brands like thebbco, bugmd, and clarifion and their style of emotionally-driven ads.

Your role:
Evaluate and create visuals that show raw, relatable pain and genuine hope for the target audience.

Understand and apply the “Priority Pyramid” system for emotional ads:

Identify avatar awareness and emotional triggers

Recognize core desires behind those triggers

Brainstorm and produce visual scenes that tell the story of pain ? hope

Ensure headlines and CTAs (provided by copywriters) match the emotional state appropriately

Produce or commission authentic image and video assets using AI or real photography.

Know how to spot if an ad is hitting the emotional mark or missing it — and adjust accordingly.

How to apply:
Send us examples of image or video ads you have created or worked on for DTC e-commerce brands.

Bonus points if your ads were winners — share any results or metrics you have.

Even better —
Record a short Loom video explaining:

How you identified the emotional core of the ad

Your creative approach in producing the visuals

The outcomes or performance of the campaign

If you know how to identify and produce emotional ads that truly move people to engage, and want to work with a brand that values strategic creatives, we want to hear from you.

Send your portfolio and Loom link.