Growth Marketer

Role: Growth Marketer
Location: Offshore Remote (Full-Time)
Compensation: Competitive monthly salary
Reports to: CEO (Serhat Bolukbasi)
Industry: Home Care, Healthcare Services

ABOUT US
Homewatch CareGivers of Houston Galleria is a nationally recognized, locally owned home care agency ranked #1 in Houston and Top 10 in the U.S. by Home Care Pulse. We serve discerning families with high expectations and are proud to lead the market in professionalism, compassion, and trust.

As we continue to grow rapidly, we are seeking a full-stack Offshore Growth Marketer to drive digital marketing performance across SEO, CRM, website, email automation, and social media. This is a strategic and hands-on role, ideal for a top one percent global performer who thrives in fast-paced, entrepreneurial environments.

ABOUT THE ROLE
You will be the architect and executor of our digital growth engine. This includes attracting qualified leads, nurturing them effectively, improving conversion rates, and overseeing a cohesive digital brand presence. You will manage a variety of platforms including SEO, HubSpot, GoHighLevel, email, and social media while collaborating with U.S.-based leadership.

This role is ideal for someone who combines creative problem-solving, data-driven decision-making, and strong execution across digital channels. You must be comfortable working independently while staying deeply aligned with business goals.

CORE RESPONSIBILITIES
• Email Automation: Design and execute automated campaigns for lead nurturing, cold outreach, re-engagement, and lifecycle marketing
• SEO Strategy: Lead on-page, off-page, and local SEO efforts including content direction, backlink development, and Google Business Profile optimization
• Website Optimization: Improve website structure, content, and user experience to increase conversion rates and build trust with prospective clients
• Social Media Management: Own content creation, posting, and engagement across LinkedIn, Instagram, and Facebook to strengthen brand visibility
• CRM Management: Implement and manage a CRM system such as HubSpot or GoHighLevel to streamline lead capture, segmentation, tracking, and pipeline movement
• Paid Ads Oversight: Lead the strategy and execution of paid advertising campaigns across Google and social platforms including vendor management and performance tracking
• Referral Campaigns: Build targeted campaigns to engage and convert referral sources through email, social, and lead magnets
• Marketing Vendor Coordination: Manage and hold accountable external copywriters, designers, developers, or media buyers to ensure project quality and timelines

WHO WE ARE LOOKING FOR
You are a full-stack marketer with proven success building growth engines from the ground up or significantly improving underperforming ones. You understand the full marketing funnel from attracting leads to nurturing and converting them. You are just as comfortable building a landing page or setting up an email flow as you are coordinating with vendors and making data-driven decisions.

You communicate clearly in English, work independently with minimal supervision, and take initiative to solve problems. Most importantly, you care deeply about doing excellent work and delivering results that make a real impact on the business.

WHY WORK WITH US
• You will have ownership. We are looking for someone to fully lead digital performance with autonomy and accountability
• You will see impact. Your work will directly influence our growth and you will see results quickly
• You will work with sharp operators. Our leadership includes a former BCG consultant and a healthcare entrepreneur who value clarity, execution, and creative thinking
• You will help shape strategy. This is not just a task execution role. We want a thought partner who brings ideas and drives initiatives forward
• You will grow with us. This is a long-term role with a clear path to Head of Growth or Director-level opportunity
• You will join a mission-driven brand. We deliver care at critical moments for families and your work will help expand that impact
• You will be compensated fairly. We offer competitive monthly pay and performance-based bonuses for top international talent, along with the flexibility and stability of a full-time remote role