Performance Creative Designer / Editor

Overview:
Huron ( ---------- ) needs a creative performance partner who can design and direct-response static ads and edit / remix video direct response video ads to help drive paid acquisition through Meta Ads.

What We Need:
*A marketer who can:
-- Design static ads using best practices for performance creative
-- Re-edit / remix existing video content into thumb-stopping paid ads
-- Research, prioritize and execute new hooks, how to feature benefits / value propositions, and deliver in simple, clear messaging with strong supporting imagery / video clips

* Primary Channel
-- Meta Ads (Instagram + Facebook)

* Tone & Style of content
-- Performance-first (i.e., direct response) but visually on-brand
-- Irreverent, approachable tone for everyday man
-- Masculine, direct, and benefit-driven
-- Focus on value props (high-performing products, incredible scents, under $1/day)

Deliverables (Weekly)
~5 static ad image templates in Figma where team can swap in different copy
~20 different copy variants / recommendations
3–5 short-form video ad mashups / voiceover edits w/ b-roll (15–30 sec)