Digital Marketing Specialist (Facebook Ads + Go High Level Expert)

About Us:
Catch Salon and Spa is a fast-growing beauty and wellness spa committed to delivering cutting-edge services and innovative marketing strategies. We are looking for a talented and driven Digital Marketing Specialist to join our team and lead our Facebook ad campaigns and ---------- automation using Go High Level.

Key Responsibilities:

Facebook & Instagram Ad Management

Integration with GHL (advance knowledge)

Plan, launch, manage, and optimize paid ad campaigns.

Perform A/B testing on creatives, copy, and audiences to maximize ROI.

Monitor, analyze, and report on campaign performance with clear KPIs.

Go High Level CRM Automation

Build and manage funnels, automation sequences, SMS/email campaigns.

Integrate ad campaigns with Go High Level for lead capture and nurturing.

Maintain and optimize workflows, pipelines, and calendars.

Constant Creation & Video Editing

Create engaging short-form video content for social media and ads.

Edit and repurpose content from spa services, testimonials, behind-the-scenes, etc.

Stay ahead of trends and platform changes to drive engagement.

Analytics & Reporting

Provide weekly performance reports with insights and actionable suggestions.

Track customer journeys from lead to booking and improve conversion rates.

Skills & Qualifications:
Proven experience with Facebook Ads Manager and Meta Business Suite

Advanced knowledge of Go High Level (funnels, automations, integrations)

Proficiency in video editing tools (CapCut, Adobe Premiere, Canva, etc.)

Strong understanding of lead generation and retargeting strategies

Experience with content creation and visual storytelling

Analytical mindset with ability to read data and pivot strategies

Self-motivated, organized, and able to meet deadlines

Bonus Skills (Not Required, but Preferred):
Experience in the med spa, salon, or wellness industry

Graphic design or branding experience

Familiarity with SEO and blog content strategy

To Apply:
Please send your resume, portfolio (including ad examples or funnels you’ve built), and a brief statement about your experience with Facebook Ads and Go High Level