Data Analyst (Meta Ads Performance) (E-commerce dropshipping)

For our fast-growing e-commerce & dropshipping business, we are looking for a data-driven Meta Ads Data Analyst to join our team. You’ll play a crucial role in tracking, analyzing, and optimizing advertising performance across Meta (Facebook & Instagram) to drive revenue and improve our ROI.

Key Responsibilities:
- Track and analyze daily, weekly, and monthly Meta ad performance metrics (ROAS, CPC, CPM, CTR, Conversion Value, etc.).
- Maintain external spreadsheets with clear documentation of ad data and trends.
- Provide actionable recommendations based on campaign performance (scale up, pause, adjust targeting, budget shifts, etc.).
- Work closely with the creative and marketing team to identify winning creatives and optimize testing structures.
- Create weekly performance reports and visual dashboards for internal decision-making.
- Help identify underperforming ads or products and suggest improvements or removal.
- Assist in planning and structuring CBO/ABO campaigns based on real-time data and performance.

Requirements:
- Proven experience with Meta Ads Manager and in-depth understanding of paid social KPIs.
- Strong skills in Excel/Google Sheets for data tracking and reporting.
- Analytical mindset with the ability to translate data into clear decisions.
- Experience in scaling e-commerce brands and optimizing ads for profitability.
- Proactive attitude and ability to work independently within a fast-paced environment.

Must:
- Experience with Shopify and e-commerce performance tracking.
- Understanding of product testing processes and funnel analysis.

You will be a key part of our growth team and directly influence which products we scale. Accuracy, speed, and insight are crucial in this role.

Please include your CV and your past experience with Meta Ads and data tracking in your proposal.
End your application with the word “Blauw” to confirm you've read the full description.

We look forward to hearing from you.
Timo & Alard