Social & Digital Media Manager

Job Title: Social & Digital Media Manager

Location: Remote (Canada preferred, but open)
Company: High Maintenance Events

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About High Maintenance

High Maintenance is a boutique cannabis event production company curating sophisticated, elevated experiences that blend luxury, education, and artistry. From sensory tastings and retail simulations to floral-inspired cannabis garden parties and wedding experiences, we create immersive spaces that destigmatize cannabis and make it approachable for modern consumers — from curious newcomers to seasoned enthusiasts.

We’re known for our distinct format: thoughtful, elegant activations that celebrate cannabis culture in unexpected ways. Whether it’s helping modern brides add a cannabis bar to their wedding, or hosting hands-on, art-based workshops like Terracotta & Terpenes, we’re building a brand that’s as beautiful as it is educational — and we need your help to bring that vision to life online.

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Who We’re Looking For

We’re looking for a Social & Digital Media Manager who’s ready to take our growing library of raw content — photos, videos, ideas — and shape it into engaging, consistent, and strategic digital content that builds our community and connects with modern cannabis consumers, event attendees, brides, and curious newcomers alike.

You should know social media inside out — what works, what doesn’t, and how to adapt when working with cannabis (where platforms can be picky). You’ll help us navigate Instagram, TikTok, LinkedIn, and any other platforms that make sense for our audience, building and executing strategies that drive awareness, trust, and conversion while respecting community guidelines.

We need a creative partner who can:
• Think ahead and pitch fresh ideas,
• Transform raw photos and footage into beautiful, shareable content,
• Stay on-brand but experiment when needed,
• Communicate openly and collaboratively in English,
• And grow with us as our company expands into new experiences, audiences, and industries (like weddings).

If you’re excited to help build a modern, elevated cannabis brand that merges style, education, and creativity — we’d love to meet you.

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Key Responsibilities
• Develop, execute, and refine High Maintenance’s social media strategy across Instagram, TikTok, LinkedIn, and other relevant channels.
• Manage content planning, posting, scheduling, and reporting using the tools of your choice — we’re open to your suggestions.
• Transform our raw photos, videos, and ideas into polished, engaging, on-brand content (reels, carousels, stories, TikToks, LinkedIn posts, etc.).
• Suggest new ways to educate and engage our audience — from cannabis facts to behind-the-scenes event moments.
• Keep an eye on trends, platform policies (especially around cannabis), and audience behavior to adjust strategies proactively.
• Engage thoughtfully with our community: responding to comments, answering questions, and helping us nurture authentic connections.
• Work closely with our founder (that’s me!) — we have calendars, ideas, and resources ready to support you.
• Track and report on metrics to help us understand what’s working and where we can grow.
• Bring fresh ideas for campaigns, collaborations, giveaways, or partnerships that align with our luxury-yet-approachable vibe.

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You’re a Good Fit If You:

? Have experience managing and growing brand accounts on Instagram, TikTok, and LinkedIn (bonus if you’ve worked with cannabis, events, or lifestyle brands).
? Know how to balance creativity and strategy — you understand what gets clicks and what builds trust.
? Are comfortable navigating the unique challenges of cannabis on social platforms.
? Have strong content creation skills — video editing, graphics, captions, scheduling, and community management.
? Love to test, learn, and adapt — trends change fast and so do we.
? Communicate clearly, kindly, and openly — we value honesty and fresh ideas.
? Are excited to grow with a boutique brand that’s redefining cannabis culture in elegant, thoughtful ways.

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Position Details
• Part-time or freelance to start, with potential to grow into a larger role as we expand.
• Remote — work from wherever you create best.
• Flexible hours — we trust you to deliver.
• Pay to be discussed, based on experience.

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How to Apply

If this sounds like your vibe, please send:
• A short intro about you and why you’re interested in working with High Maintenance.
• Examples of social accounts or campaigns you’ve managed (links or portfolio).
• Any ideas or early thoughts on how you’d help us grow our digital footprint.

If you'd like to learn more about the role, please email me at ----------

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? We can’t wait to meet you and elevate cannabis culture together. ?