Google Search Expert

I’m looking for the best of the best Google Search expert. Definitely needs to be certified. Bonus points if you’ve worked with the Google Ads Grant.

Show that you know your stuff by answering these questions: (ai responses will be rejected)

1. You’re setting up a brand-new Google Ad Grant account for a nonprofit that wants to fully utilize the $10,000/month. What does your process look like from day one to launch?

2. Given the restrictions of the Google Ad Grant program, how do you structure your campaigns and ad groups to stay compliant while maximizing performance?

3. How do you approach optimization over the first 90 days of a new Ad Grant account? What are the metrics you focus on most, and how do you decide what to test or adjust?

4. Let’s say a nonprofit client is only spending $2,000/month out of the $10,000 budget. What steps do you take to increase spend while maintaining quality and compliance?

5. In your experience, what’s the biggest mistake you see nonprofits (or agencies) make when managing Google Ad Grant accounts — and how would you avoid it?

6. What’s your approach to keyword selection for a nonprofit whose services are high-intent but niche (e.g. free grief support services)?

7. If a campaign starts to drop in CTR or conversions, how would you diagnose the issue?