Facebook Ads Manager & Social Media Marketer

About Us
We are a faith-based counselor training institute dedicated to equipping individuals worldwide with the tools, knowledge, and spiritual foundation to serve others. Our digital courses have impacted thousands, and we are seeking a passionate, results-driven expert to help us reach even more through strategic social media marketing and Facebook advertising.

Key Responsibilities
Develop, execute, and manage Facebook ad campaigns to drive targeted traffic, generate qualified leads, and maximize course enrollments with a focus on minimizing wasted ad spend.

Conduct in-depth audience research using Facebook Audience Insights and other ---------- tools to precisely identify, segment, and reach our ideal student demographics—faith-driven individuals interested in counseling and personal development.

Monitor, analyze, and optimize ad performance daily, adjusting targeting, creative, and budget allocation to ensure the highest possible return on investment (ROI).

Create compelling ad copy and visuals that authentically communicate our mission and the benefits of our digital courses, ensuring all content aligns with our faith-based values.

Respond promptly and professionally to all ad inquiries and comments, nurturing leads and guiding them through the enrollment process to maximize conversions.

Collaborate with the marketing and leadership teams to align campaign objectives with overall organizational goals and ministry vision.

Report on key metrics such as click-through rates, conversion rates, cost per acquisition, and overall campaign effectiveness, providing actionable insights for continuous improvement.

Stay current on Facebook ad platform updates, best practices, and digital marketing trends relevant to the education and faith-based sectors.

Manage and optimize our broader social media presence (Instagram, LinkedIn, YouTube, etc.) to build community, drive engagement, and support our digital outreach
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Required Skills & Qualifications

Proven expertise in Facebook Ads Manager, with a strong track record of running high-performing campaigns for educational institutions, nonprofits, or faith-based organizations.

Exceptional analytical skills—ability to interpret data, identify trends, and make data-driven decisions to maximize ROI and minimize wasted ad spend.

Deep understanding of audience targeting, segmentation, and ---------- strategies on Facebook and other social platforms.
Strong copywriting and creative skills for developing engaging, conversion-focused ad content that resonates with faith-driven audiences.

Experience managing inbound leads and customer inquiries via social media, with a commitment to providing excellent service and driving conversions.

Familiarity with digital course marketing, lead generation funnels, and conversion optimization best practices.
Alignment with our faith-based mission and values, and the ability to communicate authentically and compassionately with our community.

Self-motivated, organized, and able to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

Experience with other paid advertising platforms (Google Ads, Instagram Ads, etc.).
Background in Christian counseling, ministry, or online education marketing.
Graphic design or video editing skills.

To apply: Please submit your resume, a brief cover letter sharing your faith journey and relevant experience, and examples of successful Facebook ad campaigns you have managed.

Our mission is to empower and equip—join us in reaching hearts and changing lives through the power of faith and education.

*Looking for someone to join our team. We have employees in India and the Philippines. We will start out at 20 hours per week and see how things progress but I can assure you if we are a fit and your qualifications are correct we have two incredible companies where we would love a full time employee for this position. We are loyal and look for our employees to become family. We offer pay raises and bonus along our journey. Blessings, Holly