Digital Marketing Specialist (Social Media Focus) / Social Media & Content Specialist

Passivae is a community-led platform revolutionizing talent acquisition by connecting recruiters, job seekers, and companies. We're seeking a highly intelligent, enthusiastic, and creative Social Media Manager to elevate our brand presence across all major social channels. If you have a deep understanding of social media dynamics, a passion for driving engagement, and a knack for innovative strategies, we want to hear from you!

About the Role
As our Social Media Manager, you will be responsible for managing Passivae's entire social media landscape, with a primary focus on LinkedIn, Instagram, Facebook, X (formerly Twitter), and YouTube. You will leverage our existing rich asset library (Figma designs, video assets, etc.) to take our content production to the next level. This role requires a strategic thinker who can not only execute but also conceptualize compelling campaigns that resonate with our target audience.

You will be the architect of our social media visibility, driving impressions, engagement, and ultimately, awareness for Passivae. This is a unique opportunity to shape the voice of an innovative startup and work alongside a passionate team.

What You'll Do
Strategy & Execution: Develop and implement comprehensive social media strategies aligned with Passivae's brand goals, focusing on increasing brand awareness, engagement, and inbound leads.

Content Production & Management:

Collaborate closely with our graphic designer and video editor to brainstorm, conceptualize, and produce high-quality campaigns and content.

Oversee the end-to-end production of social media assets, ensuring they are optimized for each platform.

Manage and maintain a dynamic content calendar across all primary social channels.

Platform Expertise: Demonstrate a deep understanding of how LinkedIn, Instagram, Facebook, X, and YouTube operate, including their respective algorithms, best practices, and audience behaviors.

Engagement & Growth:

Implement strategies to significantly increase impressions and engagement across all platforms.

Actively monitor social media trends and adapt strategies to maintain relevance and maximize reach.

SEO & Visibility: Possess a strong understanding of SEO principles and how to apply them to social media content to appear favorably in short-term trends and for long-term organic visibility.

Lead Generation Funnels: Design and implement social media funnels that effectively guide users towards engagement and convert into valuable inbound leads for our sales and growth teams.

A/B Testing & Optimization: Proactively propose and execute A/B tests for content, ad creatives, and campaign strategies to continually optimize performance.

Idea Generation: Consistently bring fresh, strategic ideas and innovative concepts to boost Passivae's visibility and brand perception.

Performance Reporting: Track, analyze, and report on key social media metrics, providing insights and recommendations for continuous improvement.

What We're Looking For
Experience: 1-3 years of direct, hands-on experience managing social media for a brand, preferably within the tech, SaaS, or recruitment industry.

Demonstrated Expertise: You must be able to showcase a deep understanding of social media marketing, backed by examples of past success in increasing impressions, engagement, and building online communities.

Platform Mastery: Proven expertise across LinkedIn, Instagram, Facebook, X, and YouTube, including paid advertising functionalities.

Content Collaboration: Experience working effectively with designers and video editors to bring creative concepts to life.

SEO Acumen: Solid understanding of SEO principles as they apply to social media and content visibility.

Analytical Mindset: Data-driven approach to social media management, with proficiency in using analytics tools to measure performance and derive actionable insights.

Creative & Strategic Thinker: Ability to think outside the box, develop innovative campaigns, and translate brand objectives into engaging social content.

Communication Skills: Excellent written and verbal communication skills, with a keen eye for compelling copy and storytelling.

Self-Starter: Highly motivated, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.

Passion for Passivae: A genuine excitement for our mission to simplify talent acquisition and a desire to contribute to a rapidly growing startup.

Compensation and Structure
This role can be full-time or part-time. We will begin with a weekly contract for the first month, with the potential to transition to a full-time role based on performance and mutual fit.