Home care virtual assistant needed

We are seeking a motivated, personable, and results-driven Appointment Setter & Community Outreach Specialist to join our growing home care agency. This role is ideal for someone with prior experience in the home care industry and a strong background in sales and marketing.

You will be responsible for managing inbound leads from platforms like A Home care referrals , DDD referrals and our, as well as actively building relationships with local referral sources such as home health agencies, hospices, and assisted living facilities.

The goal is to convert inquiries into scheduled care consultations and develop long-term referral partnerships within the healthcare community.

Only applicants with home care/senior care experience and a background in sales or marketing will be considered.

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Key Responsibilities:

Inbound Lead Management (60%)
• Respond to incoming calls, emails, and website inquiries from prospective clients
• Qualify leads by asking questions to determine care needs and urgency
• Clearly communicate agency services and benefits
• Schedule in-home or virtual consultations for the Care Manager or agency owner
• Follow up on unconverted leads via calls, texts, and emails
• Keep accurate notes in the CRM or lead tracking system
• Conduct a virtual meet and greet with family and aide

Outbound Referral Outreach (40%)
• Cold call or visit local healthcare facilities and providers
• Build relationships with case managers, social workers, and referral coordinators
• Schedule meetings between referral partners and agency leadership
• Track outreach efforts in a referral database
• Represent the agency professionally during all interactions

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Requirements & Qualifications:
• Minimum 1–2 years of home care or senior care industry experience (required)
• Sales, marketing, or community outreach experience (required)
• Excellent communication and follow-up skills
• Comfortable with cold calling and relationship-building
• Tech-savvy with basic CRM, email, and office software tools
• Empathetic and confident phone demeanor
• Reliable transportation for outreach, if required

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Preferred Skills:
• Ability to quickly establish trust with families and referral sources
• Knowledge of local healthcare systems and senior living options
• Consultative, service-oriented sales approach

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Performance Metrics:
• Qualified appointments set weekly
• Conversion rate from lead to consultation
• Follow-up consistency
• Referral sources added monthly
• Community meetings completed

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Compensation & Benefits:
• Competitive hourly wage or salary (based on experience)
• Performance-based bonuses
• Paid training and development opportunities
• Flexible schedule (some remote work may be available)
• Growth opportunities within the agency

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How to Apply:
To apply, please submit your resume and a 1-minute voice recording briefly introducing yourself and sharing your relevant experience in home care and sales/marketing