Digital Marketing Manager with experience in Home Improvement Industry

Job Title: Digital Marketing Manager with experience in Home Improvement Industry
Location: Fully Remote
Hourly Rate: $15-$25/ hourly
No. of hours: 20 hrs/week


Job Description:


We are seeking a talented and experienced Digital Marketing Manager to lead our efforts in generating leads and opportunities, while showcasing industry expertise and leveraging the power of social media and design. You will be responsible for driving lead generation and increasing brand visibility in the Home Improvement Industry through strategic and creative marketing and advertising campaigns. Your in-depth industry knowledge and proven results will be instrumental in achieving our goals.

Responsibilities:

-Responsible for driving lead generation for flooring companies and bathroom remodeling, and increasing brand visibility through strategic and creative marketing and advertising campaigns that align with company goals.
-Create and manage marketing campaigns across various channels, including but not limited to digital advertising, email marketing, and content marketing.
-Utilize your industry expertise to identify trends and opportunities for growth.
-Manage and grow our social media presence, creating engaging content and tracking performance metrics.
-Design compelling advertisements and promotional materials.
-Collaborate with the team to optimize our WordPress website and Microsoft Office tools for marketing purposes.
-Analyze and report on the effectiveness of marketing efforts, making data-driven recommendations for improvements.



Qualifications:

-Bachelor's degree in Marketing or related field.
-5+ years of Marketing experience or related field.
-With experience in the home improvement industry, generating leads for flooring companies and bathroom remodeling
-Proven experience as a Digital Marketing Manager with a focus on lead generation and industry-specific knowledge.
-Strong understanding of marketing principles and techniques.
-Proficiency in social media management, including content creation and community engagement.
-Must be able to create and edit graphic design as needed and the ability to create eye-catching ads and promotional materials is needed.
-Familiarity with Microsoft Office and WordPress.
-Excellent analytical and problem-solving skills.
-Strong communication and teamwork abilities.
-Available to attend daily meetings during EST hours, Monday through Friday

To proceed with your application, kindly respond to the following questions and provide a link to your most recent resume.

1.Do you have at least 5 years of marketing experience specifically in the home improvement industry (e.g., flooring, bathroom remodeling)? Please provide examples.

2.Can you describe a successful lead generation campaign you’ve executed for a home improvement business? What tools or platforms did you use, and what were the results?

3.How comfortable are you with designing marketing materials and advertisements? What tools (e.g., Canva, Adobe, etc.) do you use regularly?

4.Have you managed social media accounts for a business before? If yes, which platforms and what strategies did you use to grow engagement and leads?

5.Are you available to work from 8:00 AM to 12:00 PM New York Time (EST), Monday to Friday?