Marketing & Content Assistant (Virtual, Part-Time)

Wilde Toast is a leading UK-based drinks marketing agency specialising in brand activation, bartender insight, and serve strategy. We work with the world’s biggest alcohol brands, delivering high-impact, beautifully crafted campaigns across festivals, bars, and events.

Role Purpose:
To support the Marketing Director in executing high-impact, low-touch marketing activity that builds our brand and brings in qualified leads — across LinkedIn, Instagram, email, and press.

?
Key Responsibilities

Content Coordination
• Upload and format LinkedIn posts (3–4/week) using Buffer
• Repurpose content into Instagram-friendly posts (3/week)
• Coordinate and schedule Instagram Reels, Stories and Highlights
• Source project photos/videos from internal teams via WhatsApp or email
• Maintain content calendar in Notion or Trello

Newsletter Support
• Format and schedule monthly “Activation Radar” newsletter in Mailchimp
• Track open rates, clickthroughs and subscriber growth

Lead Gen Support
• Build prospect lists using LinkedIn or Apollo (training provided)
• Send personalised messages to invite people to join our newsletter
• Update leads and outreach activity in CRM (Airtable or Folk)

Press & PR Admin
• Monitor Qwoted for relevant PR opps (3x/week)
• Submit quotes and expert responses using AI-assisted drafts
• Maintain tracker of submissions, publications, and follow-ups

?

Skills Required
• Strong organisational skills and attention to detail
• Experience with scheduling tools (e.g. Buffer, Meta Business Suite)
• Confident using platforms like Notion, Trello, Airtable or Mailchimp
• Clear, professional written communication
• Basic understanding of marketing, social media, and lead generation
• Comfortable learning and using AI tools (training provided)

?

Bonus Points
• Interest in marketing, events, or the drinks industry
• Experience working with creatives, agencies or content teams
• Basic design skills (Canva or Adobe)
• Previous remote VA experience

?

What You’ll Get
• Flexible hours and remote working
• Long-term role with the opportunity to grow as we do
• Clear systems, templates and tools
• Work with a creative, smart team doing interesting projects in drinks

?
How to Apply

Send a short intro and any relevant experience including a CV.

If you’ve got social media or newsletter examples, feel free to include them!