Lead Generation & Ads Expert – Chiropractic Marketing

Job Overview:
We're looking for a results-driven marketer with a strong background in healthcare lead generation, specifically in the chiropractic, physical therapy, or medical wellness space. You will be responsible for creating and managing paid ad campaigns, landing funnels, and lead automation systems that convert leads into booked appointments.

Key Responsibilities:
Create and manage high-performing Google Ads and Meta (Facebook/Instagram) Ad Campaigns optimized for new patient acquisition

Build and optimize conversion funnels using GoHighLevel (GHL) or similar platforms

Set up, monitor, and adjust campaigns inside Meta Business Suite and Google Ads Manager

Write compelling ad copy and landing page content aligned with chiropractic services

Implement SEO best practices for Google My Business and website ranking

Track and report KPIs weekly (CPL, CTR, booking rate, etc.) with clear strategy adjustments as needed

Work closely with the clinic owner to align messaging, location targeting, and offers

Ensure all advertising complies with healthcare advertising regulations

Required Skills & Experience:
Proven track record of healthcare lead generation (chiropractic or allied health preferred)

Expert-level experience in GoHighLevel, Meta Business Suite, Google Ads, and SEO

Experience creating funnels that convert cold traffic into scheduled appointments

Ability to deliver 40+ new patients/month through targeted campaigns

Strong analytical skills to monitor data and optimize performance

Ability to work independently and meet deadlines with minimal supervision

Bonus Skills:
Copywriting experience in healthcare or wellness

Experience with HIPAA-compliant marketing tools and CRM systems

Knowledge of local SEO, reputation management, and retargeting strategies

To Apply:
Send your resume, portfolio, and examples of past campaigns that delivered real patient growth, especially in healthcare. Bonus if you can show cost-per-lead (CPL) and patient ROI stats.