Part-Time Paid Marketing Specialist (Facebook & Google PPC Expert)

Company:

Marcelo’s Movers – New York City-based professional moving company
Position Type:

Part-Time (Remote)
Long-term opportunity for the right candidate
Salary:

Based on experience – starting offer to be discussed during interview
Job Description:

We are seeking an experienced Paid Marketing Specialist with a proven track record in managing Facebook Ads and Google ---------- campaigns. This is a remote, part-time position to support and grow our lead generation efforts for Marcelo’s Movers, a reputable moving company based in NYC.

The ideal candidate will take ownership of our ad campaigns, with a strong focus on ad creative strategy, testing, optimization, and performance reporting. You’ll work closely with our team to ensure we consistently generate quality leads while optimizing cost-per-acquisition (CPA).
Responsibilities:

Manage and optimize Facebook Ad campaigns and Google ---------- campaigns

Create and test 25+ ad set creatives per cycle (for ongoing rotation & optimization)

Design high-quality ad creatives (static, carousel, and short video preferred)

Draft compelling ad copy tailored to our target audience (moving services: small, large, long-distance)

Track, analyze, and report on performance — focus on ROAS, CTR, CPL, CPA

Regularly test audiences, placements, and creative combinations to improve results

Stay up to date on platform changes and best practices

Suggest landing page improvements and conversion strategies

Requirements:

Minimum 5 years of experience in paid advertising

Proven track record running profitable Facebook and Google ---------- campaigns

Strong skills in creative design and copywriting for ad performance

Experience with lead generation for local service businesses (ideally in the moving or home service space)

Excellent analytical and reporting skills

Access to high-speed internet, ability to meet deadlines, and respond quickly

Familiarity with tools like Canva, Meta Ads Manager, Google Ads, and reporting platforms

Preferred (but not required):

Experience working with moving companies or local service businesses

Video editing skills for short-form ad content (e.g., Reels/TikToks for ads)

Understanding of funnel strategy and remarketing

How to Apply:

Please submit:

Your updated resume

Portfolio or links to past Facebook or Google Ads creatives you’ve worked on

A short Loom video (optional) explaining your background and why you’re a good fit for Marcelo’s Movers