Marketing Specialist - Construction Industry

A growing construction/electrical contracting company is seeking a results-driven Marketing Specialist to manage and optimize our multi-channel marketing efforts. The ideal candidate will have a deep understanding of digital advertising, local SEO, and CRM integration—with proven experience in the construction or skilled trades industry.

You will work closely with our web developer and operations team to execute campaigns that drive lead generation, improve conversion rates, and maximize return on ad spend.

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Responsibilities:
• Google Ads & Local Service Ads:
Set up, manage, and optimize paid search campaigns to drive qualified leads.
• Facebook & Social Media Ads:
Plan and execute paid and organic strategies across platforms to increase visibility and engagement.
• Landing Page Development:
Collaborate with web developers and designers to build high-converting landing pages for specific offers and campaigns.
• On-Site SEO Optimization:
Audit and optimize website content, metadata, and structure to improve organic rankings and local search performance.
• CRM & Tracking Integration:
Implement and manage call tracking systems and ensure proper integration with CRMs like ServiceTitan or similar platforms.
• Budget & ROI Management:
Manage monthly advertising budgets, track performance, and report ROI metrics clearly and consistently.
• Sales Funnel Optimization:
Identify and implement improvements throughout the customer acquisition process—from ad click to phone call to booked job.

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Requirements:
• 3+ years of marketing experience in the construction, home services, or electrical contracting industry
• Strong working knowledge of Google Ads, Local Service Ads, Facebook Ads, and SEO tools
• Hands-on experience with ServiceTitan or similar construction/field service CRMs
• Proficiency in marketing analytics, A/B testing, and conversion tracking
• Experience managing ad budgets and reporting on ROAS and lead quality
• Strong collaboration and communication skills

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Bonus Points For:
• Familiarity with landing page builders (e.g., Unbounce, Webflow, Elementor)
• Experience with tools like CallRail, Zapier, or HubSpot
• Creative input on ad copy and visuals

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To Apply:

Please include:
• A short intro and relevant experience in the construction/home service industry
• Examples of campaigns you’ve run and results achieved
• Tools you’ve used for ads, analytics, tracking, and SEO
• Your availability and rate expectations