Social Media Specialist

Looking for a skilled, dynamic, and innovative Social Media Specialist to become a valuable addition to our team.

Duties and Responsibilities:

The Social Media Specialist will play an important role in carrying out numerous social media duties aimed at growing our audience, increasing brand recognition, advocating for our stores, and strengthening its reputation. The key goals are to increase the number of followers, convert them into customers, retain their loyalty, and contribute to overall company sales. Collaboration with the Operations Director will be essential for ensuring coordinated efforts.

Create engaging content for social media.
Provide daily updates on our treat flavors.
Organize and carry out online competitions.
Running paid advertising on Facebook and Instagram.
Cultivate and sustain an online community by actively engaging with followers, responding to their inquiries (verifying with the Operations Director in case of uncertainty regarding the answer), and encouraging lively discussions that are relevant to our brand.
Schedule social media posts strategically.
Create eye-catching postings to highlight featured treats and new flavors.
Create and edit video content for posting.
Manage day-to-day social media activity.
Analyze the performance statistics of our postings and all social media activities.


Required Skills:

Comprehensive proficiency in major social media platforms such as Facebook, Instagram, TikTok, and others.
Stay up to date on the latest social media trends and technologies.
Demonstrable creative design capabilities.
Competence in producing and editing images and videos tailored to each social media platform.
Strong writing and communication skills.
Exceptional customer service skills.
A keen aesthetic sense, capable of integrating words and images to captivate, educate, and convert followers into customers.
Proficiency in analyzing social media statistics, including engagement, reach, referrals, and acquiring new followers.
Familiarity with tools like Canva and/or other photo/video editing applications.
Effective time management and planning abilities.
Eagerness to acquire proficiency in new tools and technologies.
Collaborative team player mindset.
Minimum of 4+ years of relevant experience.

Please include your resume and a portfolio showcasing your social media expertise, including successful campaigns and content creation. We're excited to review your application! ;-)