Social Media Manager

Overview: Snug Nest Designs is a vibrant interior design studio based in Melbourne, Australia, passionate about crafting inspiring and functional spaces. We believe in the power of visual storytelling to connect with our audience and showcase our unique design philosophy. We are looking for a creative and dynamic Social Media Manager to cultivate our online presence and engage our community

Position Summary: The Dedicated Social Media Manager will be responsible for developing, implementing, and managing Snug Nest Designs' and owner's personal brand strategy across key platforms. This role requires a keen eye for design, exceptional content creation skills, and a deep understanding of social media trends and analytics. You will be instrumental in enhancing our brand visibility, fostering community engagement, and generating qualified leads through compelling visual and written content.

Key Responsibilities:
• Develop and implement a comprehensive social media strategy that aligns with Snug Nest Designs' broader business objectives and brand identity.
• Conceptualize, create, and curate engaging daily content (including photos, videos, stories, and written copy) for platforms such as Instagram, Facebook, Youtube, Pinterest, Tiktok and LinkedIn.
• Manage and maintain a detailed content calendar to ensure consistent and timely delivery.
• Actively engage with the online community by responding to comments and messages, fostering brand loyalty, and conducting audience research to understand user behavior.
• Create and monitor both organic and paid social media campaigns to improve brand visibility, reach, and engagement, targeting the right audience effectively.
• Monitor social media performance metrics (e.g., engagement, reach, website clicks, follower growth), analyze trends, and generate reports to refine strategies and demonstrate ROI.
• Conduct competitor research on social media to identify content gaps and opportunities within the interior design industry.
• Support lead generation and brand building by showcasing Snug Nest Designs' unique work and capabilities through visually stunning content.

Qualifications & Skills:
• Proven experience as a Social Media Manager, ideally within the interior design, home decor, or a visually-driven industry.
• Strong content creation and creative direction skills, including video editing, and graphic design, to produce innovative and aesthetically consistent content.
• Exceptional writing and copywriting ability, capable of crafting concise, attention-grabbing, and platform-tailored content that embodies the brand voice.
• Proficiency in social media intelligence and analytical tools to interpret data, identify trends, and translate insights into refined strategies.
• Excellent communication and engagement skills for interacting with the online community and internal stakeholders.
• Strong efficiency and project management skills to conceptualize, plan, and execute campaigns effectively.
• Agility and adaptability to react swiftly to new social media trends, algorithm changes, and audience feedback.
• A keen eye for design and a strong understanding of the interior design niche to create authentic and relatable content.
• Experience with social media management platforms and tools (e.g., Canva, Lightroom, video editing software, etc.)
• Customer care skills to handle inquiries and build community trust.
• Familiarity with influencer marketing strategies.
• Familiarity with Melbourne design trends and aesthetics a plus.

This is an exciting opportunity to shape the online identity of a growing interior design studio. You will have creative freedom to showcase stunning projects and connect with a passionate audience. Your work will directly contribute to our brand's visibility and lead generation, allowing you to see the tangible impact of your efforts in a dynamic and visually inspiring environment.

To be considered for this role, kindly share the Social Media Portfolio with relevant content (ideally within the interior design, home decor, or a visually-driven industry) or a custom reel showcasing your expertise.