Social Media Manager / Content & Email Marketing

Social Media Manager / Content & Email Marketing
Remote | 25-30 hours/week | Long-Term Growth Role

About the Role
We're looking for a creative, strategic, and reliable Social Media Manager to help manage and grow the content and email marketing of my career coaching brand. This is a part-time role (25 to 30 hours per week) with the potential to expand as the brand and offerings grow.

You’ll work with my brand voice, content pillars, and existing assets to create content across platforms that connects deeply with the right audience. You’ll help repurpose content, write and schedule email campaigns, create branded visuals, and prepare content for both organic growth and paid advertising — especially short-form video like Instagram Reels.

Job Descriptions
• Repurpose my existing LinkedIn content into Instagram posts using branded templates
• Create social media content for Instagram (including photos and Reels), based on my content pillars and brand voice
• Assist in developing paid content assets (particularly Reels and short-form video) for future ad campaigns
• Maintain a consistent and intentional content calendar for Instagram and LinkedIn
• Write lead-generating content, including lead magnets and opt-ins
• Edit and repurpose testimonial videos or lesson content into Reels and short clips for social and email
• Write nurturing and promotional email sequences using existing content and messaging
• Draft and schedule email newsletters, sales emails, and automated sequences
• Ensure all content aligns with my tone, brand, and audience messaging
• Support lead generation and light outreach on LinkedIn when needed
• Bonus: Familiarity with Kajabi to support course or group program content build-out

Tools You’ll Use
• Canva
• Google Docs/Sheets
• Instagram & LinkedIn
• Scheduling tools (e.g. Later, Buffer, or similar)
• Video editing tools for Reels (CapCut, Canva, or similar)
• GPT prompts and brand guides
• Email platforms (e.g. ConvertKit, MailerLite)
• Kajabi (nice to have)

What We're Looking For
• Strong content writing and social media skills
• Graphic design and branding sense, especially for Instagram
• Experience creating short-form video content (Reels, testimonials, etc.)
• Ability to write in someone else’s voice and follow a clear content framework
• Organized and consistent with publishing schedules
• Comfortable working with AI tools (like GPT) to generate first drafts based on prompts
• Bonus if you’ve supported coaches or online educators

To Apply
Please send a short message introducing yourself and answering the following:
1. Do you have experience creating social and email content for coaches or personal brands?
2. Can you share samples of Instagram posts, Reels, or email sequences you’ve created?
3. Are you comfortable creating content using Canva and editing short videos?
4. Have you worked with Kajabi or supported online course launches before?