Digital Marketing Executive

Digital Marketing Executive – Maple Forest Marketing

Are you performance-driven, data-obsessed, and ready to scale client accounts profitably across multiple platforms?
Maple Forest is a growing digital marketing agency based in London. Our focus is on creating and managing the very best digital marketing campaign strategies for clients of all sizes across varied sectors. Our expertise spans all paid/sponsored marketing channels with a particular focus on Google Ads, Facebook Ads, Instagram and Bing Ads, to name but a few.

We utilise multiple tools and platforms to achieve the best results for our clients. Our drive and track record mean that we’re constantly looking to improve our clients' marketing strategies, sales revenue targets, lead generation targets and their return on investment.

You will need to be an enthusiastic and capable Digital Marketer. The ideal candidate will work across a variety of accounts and will be accountable for Google Ads, Bing Ads & META Ads for your specific clients, supported by a Senior Account Manager.

You’ll be responsible for planning, executing and optimising paid marketing campaigns across multiple platforms, driving high-quality traffic, ecommerce sales and lead generation activity. If you live and breathe Meta Ads, Google Ads, and know your way around analytics dashboards, and love diving into data to make smart decisions, this is your kind of role.

*** Paid Media & Campaign Management ***

Plan, develop and execute paid marketing campaigns across Meta, Google Ads, Microsoft Ads and more
Own end-to-end campaign performance from keyword research and competitor analysis to daily bid adjustments, copy testing and landing page optimisation

Increase CTR, quality score, and conversion rates, while reducing CPC and wasted spend
Monitor and assist with budget management, account metrics, audience targeting, and ad delivery with a sharp commercial eye.

*** Communications & Content ***

Develop and implement strategic communication plans across digital channels
Write clear, engaging, brand-aligned copy tailored to multiple customer segments
Conduct A/B testing and use data insights to improve campaign performance
Maintain compliance with GDPR and industry best practices
Collaborate with the team to produce high-quality visual and written content

*** Optimisation & Reporting ***

Continuously A/B test ads, landing pages, and audience segments to improve performance
Use tools like Google Analytics and platform dashboards to track KPIs and generate actionable insights
Create and deliver clear, concise performance reports with commentary and recommendations
Keep a close eye on emerging digital trends, platform updates, and competitor movements and use them to our advantage
Strategy & Innovation

Help build and refine our digital strategy from audience segmentation to conversion funnels and retargeting
Help craft compelling ad copy that captures attention and drives action, always aligned with the client's tone of voice and their brand values

Identify new opportunities for growth across channels, platforms, and audiences

--- What We’re Looking For: ---

> A digital performance marketer who thrives on data, KPIs, and continuous improvement
> Healthy experience with Meta Business Suite, Ads Manager and Google Ads
> Strong working knowledge of Google Analytics, conversion tracking, and reporting dashboards
> Highly analytical with a strong grasp of campaign metrics, targeting strategies, and optimisation techniques
> A solid understanding of CRM tools and strategies (Specifically Klaviyo)
> Comfortable working independently and as part of a wider team
> Strong written and verbal communication skills, as you’ll be translating data into real-world decisions

*** Why Join Us? ***

A fast-paced, creative environment where your ideas and results will make a real impact
Be part of a forward-thinking, collaborative team that blends brand storytelling with performance marketing
Plenty of room for professional growth as we scale up and expand into new markets and channels