Social Media Manager / Coordinator for U.S.-Based Beauty Business Coach

Looking for a highly organized, proactive, and creative Social Media Manager/Coordinator to join our growing team.

This role supports Raya—an established beauty business mentor with a strong personal brand—by managing her Instagram presence. We want content that's strategic and engaging, similar in tone and quality to Cody Sanchez, Alli Webb, Laila Hormozi, and Ava Juergens.

Responsibilities:
Post to IG Timeline and Stories consistently (content will often be provided or guided).
Meet once per week via Zoom with Raya to align on strategy, direction, and updates.
Manage a content calendar, tracking what’s posted, when, and the purpose.
Maintain organized spreadsheets with key content stats (views, likes, shares, etc.).
Assist with basic story layout or reposting, using templates when needed.
Implement basic best practices for reach and engagement (hashtags, captions, post timing).
Has a strong grasp of U.S.-style Instagram trends and branding.
Understands how to create or curate educational, aspirational, and empowering content.

Bonus: Familiarity with the voices or styles of Cody Sanchez, Alli Webb, Laila Hormozi, or Ava Juergens.

Skills Needed:
Instagram (Stories, Reels, Posts, Captions)
Canva or similar graphic tool (basic use)
Organized and proactive communicator