Paid Ads Marketing Manager with AI Automation experience - REMOTE

Job description
We are seeking a full-time (40 hours per week) freelance contractor to work with one of our clients as a Paid Media Manager. In this role, you will be responsible for leading the strategy, execution, and optimization of multi-channel paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. You’ll manage medium to large advertising budgets, apply data-driven decision-making, and continuously refine campaigns to drive measurable ROI. The ideal candidate is an experienced paid media expert with a proactive, analytical mindset, a strong grasp of platform-specific features, and an eagerness to explore and apply new technologies, including AI-powered solutions.

About the work

• Plan, execute, and optimize campaigns across Google, Microsoft, Meta, LinkedIn, and TikTok Ads
• Manage medium to large ad budgets, maximizing ROI through strategic allocation
• Conduct detailed performance analysis and reporting to identify trends and growth opportunities
• Implement and manage A/B testing strategies to improve conversion and engagement metrics
• Stay updated on platform-specific best practices and apply learnings to current campaigns
• Explore and apply AI tools and automation to improve performance and efficiency
• Collaborate with internal teams to align media strategy with broader marketing goals
• Deliver insights and recommendations to stakeholders with clarity and confidence

Boxes to check

• Highly preferred Minimum of 5–6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
• Bonus points for Pinterest, Snapchat, and Amazon ads
• Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI
• Deep understanding of paid media best practices, platform-specific features, and optimization techniques
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights
• Experience in designing and implementing effective A/B testing strategies
• A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions
• Use AI tools to assist with ad copywriting, creative testing, and performance forecasting
• Leverage automation to set up performance alerts, bid adjustments, and budget pacing across platforms
• Build or maintain AI-assisted dashboards to monitor KPIs and campaign anomalies in real-time
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
Strong communication skills
• Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives
• Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools

About the role

• Full-time position at $15/hr, working 40 hours per week
• Night shifts (PST) with fixed weekends off
• Freelance job without benefits, insurance, or paid time off
• Long-term engagement/contract
• Permanent work-from-home setup

MUST HAVE:
•3 years of experience of International clients: US, UK, Australia, NZ or Canadian Client Experience and working remotely.
• Include the link where we can access your updated CV, PORTFOLIO with email ad, and phone number when you apply.