Google Ads, Local Service Ads and Facebook Ads Expert

Job Title: Google Ads, Local Service Ads, and Facebook Ads Expert – Plumbing Marketing Business

Type: Part-Time (Remote)

Location: Work from Home

About Us:
We are a fast-growing plumbing coaching/marketing company committed to helping plumbing professionals scale their businesses. Through personalized coaching and high-performance strategies, we support our clients in building profitable and sustainable operations. We are now seeking an experienced Ads Specialist to manage and optimize our clients paid advertising efforts across Google Ads, Local Service Ads (LSAs), and Facebook Ads.

Role Overview:
We are looking for a highly analytical and creative Ads Expert who can develop, manage, and optimize paid ad campaigns to drive qualified leads for both our internal coaching offers and client accounts. This role is essential in ensuring that our advertising budget delivers maximum ROI while aligning with our brand messaging and client acquisition goals.

Key Responsibilities:
Paid Ads Management:

Plan, build, and optimize ad campaigns across Google Ads (Search, Display, and YouTube), Local Service Ads, and Facebook/Meta Ads.

Conduct audience research, competitor analysis, and campaign testing to improve performance.

Implement and manage conversion tracking, retargeting strategies, and lookalike audiences.

Performance Monitoring & Optimization:

Track and analyze KPIs including CTR, CPC, CPL, ROAS, and conversion rates.

Prepare weekly and monthly reports with actionable insights and recommendations.

Continuously test ad creatives, copy variations, and landing page performance to improve lead quality and volume.

Landing Page & Funnel Collaboration:

Work closely with our web team to ensure ad traffic flows into optimized funnels and landing pages.

Provide input on layout, messaging, and conversion elements needed for successful campaigns.

Budget Management:

Manage and allocate ad spend effectively to balance lead quality, volume, and cost-efficiency.

Proactively adjust budgets and bids based on performance trends and business goals.

Strategy & Communication:

Provide strategic recommendations for campaign scaling, A/B testing, and new platform initiatives.

Stay updated with platform changes, ad policies, and digital marketing trends relevant to service-based businesses.

Qualifications:
Minimum 2 years of hands-on experience running Google Ads, LSAs, and Facebook Ads (required).

Strong understanding of ad platforms' algorithms, bidding strategies, and targeting capabilities.

Proven ability to manage multiple campaigns across platforms with measurable ROI improvements.

Proficiency with tools like Google Analytics, Google Tag Manager, Meta Business Suite, and ad reporting platforms.

Exceptional attention to detail, copywriting insight, and data-driven decision-making skills.

Self-starter with excellent time management and organizational skills.

Preferred Skills:
Experience working with service-based businesses or home services like plumbing, HVAC, etc.

Familiarity with CRM integrations and lead management workflows.

Knowledge of ClickFunnels, GoHighLevel, or similar funnel builders.

Ability to create or guide ad creatives using tools like Canva or Adobe.

Requirements:
Availability during U.S. business hours (preferably 9 AM–5 PM CST).

Must be available for occasional weekend ad checks or launches.

Reliable internet connection and a suitable home office setup.

What’s In It For You:
Competitive monthly compensation based on experience and performance.

Opportunity to grow with a results-driven, innovative coaching company.

Flexible hours and a fully remote work setup.

Performance-based bonuses and advancement opportunities.

Supportive team culture with ongoing training and development.

Tagalog-speaking owner for smoother communication and support (if applicable).

How to Apply:
Please submit the following to be considered:

Your most recent resume.

A brief cover letter describing your experience with ads and your most successful campaign.

Screenshots or links showcasing past campaign results or case studies.

A 20–40 second video introducing yourself and explaining why you're a perfect fit for this role. Applications without a video will not be considered.