VA Email Marketing Specialist

About the Role:
We’re looking for a detail-oriented and strategic Email Marketing Specialist with proven experience using Salesforce to build and manage automated email campaigns. This role will support our real estate brands by executing effective lead-nurturing sequences, engagement emails, and campaign workflows that drive conversions.

Responsibilities:
- Build, manage, and optimize email campaigns using Salesforce Marketing Cloud or Pardot
- Develop email workflows for lead nurturing, client engagement, and follow-ups
- Segment email lists based on behavior, demographics, and sales funnel position
- Collaborate with marketing and sales teams to align email campaigns with brand goals
- Track campaign performance and provide reports with actionable insights
- Test subject lines, content, CTAs, and email layouts to improve engagement
- Ensure all campaigns follow brand tone, legal compliance, and best practices

Qualifications:
- Minimum 2 years of experience in email marketing with a focus on nurturing campaigns
- Hands-on experience with Salesforce (Marketing Cloud, Pardot, or similar)
- Knowledge of email automation, segmentation, and analytics
- Strong copywriting and editing skills
- Familiarity with A/B testing, deliverability, and optimization techniques
- Real estate or investment industry experience is a plus
- Availability to work during PST hours