Direct Response Marketer for Online Course Launch (AI-Savvy)

I'm launching an innovative online poker training course with Enrico Camosci, Italy's most successful tournament player. We're transforming his expertise into an interactive learning experience, and I need a skilled marketer who can execute fast.

The Project:
Build and execute a complete marketing funnel for our course launch - from lead generation to sales. This includes creating a compelling lead magnet, running paid ads, crafting a sales page, and managing the email marketing campaign through launch.

Core Responsibilities:

Create lead generation assets and landing pages
Set up and optimize Facebook/Instagram ad campaigns
Write direct response sales copy that converts
Build email sequences (nurture, launch, onboarding)
Use AI tools to accelerate content creation without sacrificing quality
Track metrics and optimize for ROI

You're Perfect If You Have:

Proven experience launching online courses/coaching programs (share specific results)
Strong direct response copywriting skills
Hands-on experience with Facebook Ads Manager
Comfort with email marketing platforms (ConvertKit, ActiveCampaign, etc.)
Ability to use AI tools (ChatGPT, Claude, Jasper) to speed up production
Basic design skills or ability to use Canva/similar tools

Bonus Points For:

Experience in poker, gaming, or competitive skill-based niches
Portfolio showing complete funnels from ad to sale
Comfortable working independently with weekly check-ins

What I'm NOT Looking For:

Perfectionists who over-complicate things
Strategists who can't execute
Anyone who needs hand-holding

Project Details:

Start: ASAP
Work style: Remote, async communication,
Potential for ongoing work on our other existing products plus new ones

To Apply:
Send me:

Two examples of course/coaching launches you've executed (with metrics)
Your favorite AI tools for marketing and how you use them
How you'd approach building a funnel for a poker training product
Reply with your favorite poker hand to show you read this

I'm looking for someone who values execution over perfection and can leverage AI to deliver quality work efficiently. If that's you, let's talk.