Meta Ads Specialist (Facebook & Instagram)

Meta Ads Specialist (Facebook & Instagram)


Mr Green Marketing leverages the power of Meta's advertising platforms to help businesses reach their ideal customers across Facebook and Instagram. We create sophisticated campaigns that drive conversions while building lasting brand relationships through our network of expert contractors.


Position Overview

We are looking for a Meta Ads Specialist contractor with deep expertise in Facebook and Instagram advertising. This role requires mastery of Meta's complex advertising ecosystem, advanced targeting capabilities, and the ability to optimize campaigns for maximum performance across the customer journey.


Key Responsibilities

Design and implement comprehensive Meta advertising strategies (Facebook & Instagram)

Manage complex campaign structures including prospecting, retargeting, and lookalike audiences

Optimize campaigns across all Meta objectives (awareness, traffic, engagement, conversions, catalog sales)

Implement advanced targeting strategies using Meta's audience insights and tools

Conduct A/B testing for ad creative, audiences, placements, and bidding strategies

Manage Facebook Pixel implementation and custom conversion tracking

Analyze campaign performance using Meta Analytics and third-party attribution tools

Develop and optimize Facebook Shop and Instagram Shopping campaigns

Create detailed performance reports with actionable insights and recommendations

Stay updated with Meta policy changes, new features, and best practices



Required Qualifications

Experience: 3+ years of professional Meta advertising experience

Certifications: Meta Certified Digital Marketing Associate (required)

Platform Mastery: Expert-level knowledge of Facebook Ads Manager and Business Manager

Advanced understanding of Meta's auction system and bidding strategies

Experience with Facebook Pixel, Conversions API, and iOS 14.5+ tracking

Technical Skills: Proficiency in audience segmentation and custom audience creation

Experience with dynamic product ads and catalog management

Knowledge of Meta's attribution models and measurement tools

Performance: Demonstrated success managing $100K+ monthly ad spend

Analytics: Strong analytical skills with experience in data interpretation



Preferred Qualifications

Meta Certified Media Planning Professional certification

Experience with Facebook Creative Hub and ad creative best practices

Knowledge of Meta's Advantage+ campaigns and automated features

Understanding of cross-platform attribution and customer journey mapping

Experience with e-commerce integration and Facebook/Instagram Shopping

Familiarity with Meta's API and third-party management tools



Contractor Terms

Compensation: 5–20 USD per hour (based on certifications and proven performance)

Work Schedule: Flexible hours with core overlap during US business hours

Contract Type: Independent contractor agreement

Payment: Weekly payments with performance bonuses

Work Arrangement: Remote work with international client base

Project Volume: 30–40 hours per week managing multiple accounts

WE WILL NEED YOU TO LOOM RECORD WHILE WORKING. THIS IS FOR QUALITY CONTROL AND FOR THE ACCOUNT MANAGER TO SEE WHAT CHANGES HAVE BEEN DONE TO THE ACCOUNT TO REPORT TO THE CLIENT. WE WILL PROVIDE THE LOOM ACCOUNT FOR YOU TO SCREEN RECORD ALL WORK BEING PERFORMED. PLEASE DO NOT APPLY IF THIS IS AN ISSUE FOR YOU.

If you message us, please include this message: "I'm fine Loom recording my work." This is to know that you read the listing and that you are okay with this request.

Reporting Structure

Reports to: Paid Media Manager

Department: Paid Advertising

Collaboration: Cross-functional work with Creative, Analytics, and Account Management teams