Social Media Manager / Meta Ads Specialist (with GHL Experience)

JOB TITLE: Social Media Manager / Meta Ads Specialist (With GHL Experience)
Type: Part-Time to Full-Time (Flexible Hours)
Location: Remote (Work from Home)
Working Hours: Flexible (but must overlap at least 3 hours with US EST time)

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Job Overview

We are a US-based company looking for a results-driven Social Media Manager with proven experience in running Meta (Facebook/Instagram) Ads and working inside GoHighLevel (GHL). This role includes research, strategy, campaign creation, optimization, and reporting — all geared toward delivering actual leads and conversions, not just likes.

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Responsibilities

Market Research & Strategy

* Use Facebook Ads Library to study competitors
* Analyze branding, creatives, and targeting from similar brands
* Profile ideal customers based on campaign goals
* Select campaign objectives (Traffic, Leads, or Sales)
* Plan funnel stages and map audience targeting

Campaign Setup & Management

* Create Meta campaigns from scratch
* Set budget, placements, and audience settings
* Write and input ad copy (carousel, video, or image ads)
* Monitor campaign metrics and performance

Funnel & Tracking Setup

* Verify campaign links and landing pages
* Check funnel performance and proper flow
* Install Meta Pixel and set up tracking events

Optimization & Scaling

* Track daily/weekly ad performance
* Adjust creatives, budgets, and audiences
* Improve targeting, placements, and cost-per-result

Reporting

* Share insights, campaign updates, and recommendations
* Prepare weekly performance reports

Copywriting & Prompt Development

* Write ad copy using frameworks (AIDA, PAS, etc.)
* Develop repeatable ad copy prompts for different campaigns

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Tools You'll Use

* Meta Business Manager (required)
* GoHighLevel (GHL) (required)
* Zapier (for automation/integration)
* Canva (required)
* CapCut (bonus)
* Google Drive / OneDrive (for file sharing)

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Qualifications

* 1+ year of experience in running Facebook Ads
* Comfortable working with GoHighLevel CRM
* Knowledge of pixels, conversions, and tracking
* Strong Canva design skills (CapCut is a plus)
* Good written English for ad copy
* Results-oriented mindset and problem solver
* Must be reliable and responsive

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How to Apply

1. Send your resume and portfolio (with ad samples and/or case studies)
2. Include a short cover letter telling us:

* Your experience with GHL and Meta Ads
* The biggest campaign win you’ve had
* Your desired monthly salary in PHP