Performance Marketing Expert – Meta & LinkedIn Ads

This is not a training role. We’re looking for a hands-on ad strategist and operator—someone who has personally set up ad accounts from scratch, launched high-performing campaigns, and optimized toward real results like qualified appointment bookings, not just “leads.”

About Us:
Securafy is a fast-growing cybersecurity and IT support company serving small and mid-sized businesses across the U.S. Our reputation is built on fast response times (3.89 min), ultra-high uptime (99.99%), and trusted service delivery in highly regulated industries like manufacturing, healthcare, and professional services.

We’ve invested in creative assets, landing pages, and CRM automation—and now we’re ready to scale our outbound and paid acquisition channels.

Your Mission:
Start by owning our Meta (Facebook/Instagram) and LinkedIn ad accounts, then help us expand into Google Ads and Microsoft (Bing). Build the ad infrastructure, launch campaigns, set up tracking, and continually optimize for booked appointments and quality leads.

This is a part-time role to start (~20 hrs/week), with the opportunity to grow into full-time ownership as we scale.

What You'll Do:
Platform Setup & Optimization
- Build ad accounts from scratch (Meta Business Manager & LinkedIn Campaign Manager)
- Configure tracking: LinkedIn Insight Tag, Meta Pixel, GA4, and UTM protocols
- Set up conversion goals and custom audiences tied to landing pages and forms

Campaign Strategy & Execution
- Launch & manage ad campaigns for appointment bookings (not downloads)
- Test creative angles across industries (starting with Manufacturing)
- Coordinate with our designer and web manager to ensure aligned visuals and CTAs

Landing Page Optimization
- Provide feedback to improve CRO (form fills, calendar bookings)
- Collaborate on UTM tracking and campaign performance attribution

SEO Support (Ongoing)
- Collaborate with our content and SEO writer
- Identify high-impact keywords and ranking gaps
- Support backlink and citation-building initiatives

Analytics & Reporting
- Generate performance reports with insights
- Monitor CPL, conversion rate, and campaign ROI
- Flag underperforming ads and recommend optimization strategies

Requirements:
- 3+ years of hands-on experience with Meta Ads and LinkedIn Ads
- Proven ability to build campaigns and accounts from scratch
- Solid understanding of ad objectives, audiences, conversion setup, and testing
- Comfortable working with tracking tools like GA4, GTM, Pixels, and Insight Tags
- Strong communicator, especially with async remote teams

Bonus If You:
- Have experience running Google/Bing Ads (we’ll scale into this soon)
- Understand HubSpot, CRMs, or appointment-setting flows
- Have worked in cybersecurity, IT, or B2B services
- Know your way around SEMrush

How to Apply:

Email ---------- with:
- A sample campaign you built from scratch and what results you drove
- How you approach setting up tracking for a booking-focused campaign
- Your availability and expected part-time monthly rate (USD)

If you’ve been running ads but are craving ownership, flexibility, and impact, this is your seat at the table. Let’s build something exceptional.