Social Media Manager

Application Instructions:
To be considered for this role, please submit the link to your updated CV and a Video Introduction highlighting your background and why you're a great fit for the role. Applications without both requirements will not be reviewed.

Job Overview:
We are seeking a creative, data-driven Social Media Manager with advanced skills in video editing, podcast production, analytics, and SEO optimization. This role is ideal for a content-savvy professional who thrives in a fast-paced digital environment and can own end-to-end content execution, from ideation and multimedia production to performance tracking and strategic optimization.

You will be responsible for planning, creating, distributing, and analyzing content across various platforms to drive engagement, brand growth, and community interaction. The ideal candidate is passionate about storytelling through video and audio formats and understands how to optimize content for visibility and performance.

Key Responsibilities:

???? Video Content Creation & Editing

Develop and execute short-form and long-form video content for social media platforms (Instagram Reels, TikTok, YouTube, LinkedIn, etc.).

Edit video footage into compelling and on-brand content using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut.

Add captions, transitions, motion graphics, and sound design to elevate production quality.

Repurpose webinar, podcast, or interview content into social-friendly formats.

????? Podcast Management

Oversee the production of company-branded podcasts from planning to publishing.

Edit and produce high-quality audio episodes, including intro/outro music, sound clean-up, and mixing.

Collaborate with hosts and guests to coordinate recordings and maintain publishing schedules.

Distribute podcast episodes across platforms like Spotify, Apple Podcasts, and YouTube.

???? Analytics & Reporting

Monitor performance metrics across platforms using native insights tools and third-party platforms (e.g., Meta Business Suite, YouTube Studio, Google Analytics).

Report on key metrics such as reach, engagement, CTR, retention, and audience growth.

Use data insights to refine content strategy, posting schedules, and format types.

???? SEO & Content Optimization

Apply on-page and off-page SEO best practices to social content, video titles, descriptions, and podcast show notes.

Conduct keyword and trend research to guide content development.

Optimize hashtags, tags, captions, and thumbnails to improve discoverability.

???? Social Media Management

Develop and maintain a content calendar aligned with marketing campaigns and brand objectives.

Publish and schedule posts across platforms using tools like Buffer, Hootsuite, or Later.

Engage with followers, respond to comments and DMs, and nurture community conversations.

Must-Have Qualifications:

Proven experience in social media management with a portfolio of video and podcast projects.

Advanced video editing skills using Adobe Premiere Pro, Final Cut Pro, CapCut, or similar.

Audio editing proficiency using tools like Audacity, GarageBand, or Adobe Audition.

Strong understanding of social media analytics, algorithms, and content trends.

Familiarity with SEO principles as they relate to social media and multimedia content.

Excellent writing and communication skills for captions, descriptions, and show notes.

Highly organized with ability to manage multiple content streams and meet deadlines.

Preferred Skills:

Experience using Canva, Notion, Trello, or similar tools for planning and collaboration.

Basic graphic design skills for thumbnails and static visuals.

Experience hosting or managing virtual events or livestreams.

Familiarity with AI tools for transcription, subtitling, or content repurposing (e.g., Descript, Otter.ai).