Graphic Designer - Fashion Brand Icon

Hi there! I’m hiring a graphic designer to create a brand icon that can be used in various ways. If the work is excellent, we will continue to use you for future graphic design needs for upcoming collections.

About the project:
Daniel Gonzalez is a womenswear designer creating elegant, modern garments with intelligent construction and a poetic edge. We are developing an octopus icon to serve as the brand’s visual signature—graceful yet strong, mysterious yet refined.
*This is not a mascot, but a symbol: it should evoke luxury, depth, and identity in a way that complements high-end fashion.

???? Objective
Design a timeless, iconic octopus symbol that:
- Works as a logo mark or accent (e.g. zipper pull, embroidery, foil stamp).
- Conveys sophistication, intelligence, adaptability, and power.
DELIVERABLES: We would like
- At least 3 preliminary versions for us to get an idea of different directions and we can provide feedback on what we like best and then you create the fine tuned version. We do not want to do more than 2 rounds of feedback.
- Final vector logo (AI, SVG, PDF) with both positive and negative versions.
- Logo usage mockups (e.g., on a hangtag, label, or embossed surface).
We are open to seeing how the icon could evolve into a monogram or pattern element over time—showing creative potential for future brand identity layers.

???? Inspiration & Symbolism
The octopus symbolizes:
- Intelligence and creativity – 9 brains, problem-solving.
- Adaptability and grace – movement and transformation.
- Mystery and depth – deep-sea origins, otherworldly presence.
- Feminine strength – elegant yet commanding.

Visual references might draw from:
- Art Nouveau (curved forms, elegance)
- Ancient myth (sea creatures as gods or symbols)
- Japanese minimalism or etching (line work, restraint)
- Marine maps or scientific illustrations

? Style Direction
- Modern + Minimal: Think clean lines, high-end simplicity like Bvlgari’s serpent or Gucci’s bee.
- Elegant + Flowing: Use of curves, symmetry, or negative space to evoke movement.
- Scalable + Recognizable: Must work at small and large sizes.
- Icon, Not Illustration: Stylized—not cartoonish or realistic.
Project Mood Board: ----------

DO NOT:
- Make it overly cute, quirky, or whimsical.
- Use heavy gradients or colors (icon should start as single-color capable).
- Copy another existing design

Existing Luxury Brand Icons for Reference/Research:
- Gucci bee
- Bulgari serpent
- Hermes horse
- Lacoste crocodile
- Kenzo tiger

If Daniel Gonzalez uses the octopus as a distinctive brand mark—think of it less as a mascot and more as a symbolic signature—it could become as recognizable and memorable as Hermès’ horse or Gucci’s bee. It’s visually interesting, adaptable (abstracted or detailed), and emotionally resonant (many arms = versatility, creativity, reach).

About You:
- Perfect spoken & written English
- Proven experience as a graphic designer
- Mastery of a professional video editing platform (Adobe etc)
- Design style is sophisticated and timeless
- Dependable & trustworthy
- Detail oriented
- Have high-speed wifi
- Have the required technology/software to complete design requests
- Excellent communication skills, and willing to ask questions when instructions don't make sense
- Excellent time management skills
- Ability to take early morning or early evening calls if necessary (I’m on NYC Time Zone)

About Me:
- Hi, I’m Jessica—a fashion executive with 15 years of experience across PR, partnerships, and supply chain strategy. I currently consult for an emerging womenswear designer Daniel Gonzalez, helping to grow it into an elegant household name in fashion.

About the Designer/Brand:
- Daniel Gonzalez is a womenswear label creating luxury garments that are as unique and bold like our women. Our refined craftsmanship combines dramatic colors and elegant designs, tailored to meet both emotional and physical needs of our customer. Our garments are made from all natural fibers like silk, cotton, and alpaca with the finest craftsmanship so they not only look incredible but feel incredible too. Our garments give women the confidence they need to lead in the boardroom and feel beautiful and loved at home.

- See the collection and learn more about the brand here: ----------

Application:
Please complete this Google Form: ---------- and I will respond to applicants within one week. I will only reply to those who complete the Google Form.

Thank you for your interest and I look forward to hearing from you.