Instagram/Facebook Engagement & Ads Manager

Company Overview:
Tough Stuff Gear is a bold and growing lifestyle brand specializing in high-quality Everyday Carry (EDC) gear. Our product lineup includes pouches, backpacks, wallets, velcro patches inspired by pop culture, beard balm, and a wide array of tools and accessories perfect for camping, outdoor enthusiasts, bikers, and EDC lovers. We're all about utility, durability, creativity, and community—and we’re growing fast.

We are currently looking for a Virtual Personal Assistant based in the Philippines to support our small but mighty team with social media engagement, marketing campaigns, and partnership outreach.

???? What You'll Be Doing:
1. Social Media & Community Engagement (Instagram-focused):

Respond to comments, DMs, and mentions on Instagram

Like, comment, and engage with relevant accounts (EDC, outdoor lifestyle, camping, biking, beard culture, pop culture, etc.)

Identify and engage with influencers or fans that align with our brand

Help schedule and organize posts (graphic design not required, but a plus)

2. Marketing Campaign Support:

Help plan and manage email campaigns, launches, or sales

Assist with writing short marketing blurbs, post captions, and product descriptions

Support promotional tasks like giveaways, shoutouts, and tracking performance of campaigns

3. Collaborations & Partnerships:

Research and reach out to potential collaborators (influencers, micro-creators, niche shops)

Track communication and follow-ups in a simple CRM or spreadsheet

Coordinate timelines and basic deliverables for collabs

4. Admin & Miscellaneous:

Simple task management and reminders

File organization (Google Drive, Dropbox)

Basic data entry and reporting

? Requirements:
Excellent written and spoken English

Familiarity with Instagram and online community dynamics

Highly organized and proactive communicator

Interest in EDC, outdoor gear, pop culture, or lifestyle branding is a BIG plus

Willingness to learn, take initiative, and grow with the company

???? Bonus Skills (Not Required, but Nice to Have):
Canva or basic graphic design

Shopify or e-commerce experience

Copywriting or blog writing


Email marketing tools (like Klaviyo or Mailchimp)

Experience working with small teams or start-ups

???? Work Schedule:
Flexible working hours (you’ll be managing your own time)

Expected to work approx. 30-40 hours/week

Long-term role with opportunity to grow with the company

???? Compensation:
Competitive salary based on experience

13th-month bonus

Opportunities for raises and performance-based bonuses

Paid Philippine holidays and PTO after probation