Virtual Assistant – Sales & Marketing (HubSpot Specialist)

About the Role
We’re seeking a proactive and AI-savvy Virtual Assistant with strong sales and marketing operations experience to support our fast-growing team. This role will be responsible for streamlining CRM management, nurturing leads through the funnel, supporting marketing execution, and helping us optimize HubSpot for maximum effectiveness. You’ll work behind the scenes to ensure our sales and marketing engines run smoothly and efficiently.

Key Responsibilities
Maintain and optimize HubSpot CRM: data entry, list management, segmentation, automation workflows, sequences, and reporting


Support lead generation and nurturing efforts through cold calling/emailing and CRM tracking


Build and update landing pages (Webflow), and assist with product launch tasks


Schedule and organize content across social platforms


Run reports and manage dashboards so the sales team has full visibility into pipeline stages and follow-up actions


Help coordinate email campaigns, track campaign analytics, and support paid ads (Meta Ads)


Create and manage basic automation workflows using Zapier


Collaborate closely with the Sales Leader and Marketing Manager to ensure alignment and execution



Who You Are
A self-starter with a background in learning & development, B2C, or professional services


Fluent in English with excellent written communication


Experienced in HubSpot (advanced level) – you know how to build automations, run reports, and optimize sequences


Comfortable with tools like Canva, Webflow, Meta Ads, and Zapier


Tech-forward and AI-savvy, always looking for ways to work smarter


Extremely organized and reliable, with a knack for keeping teams aligned and CRM clean


You thrive in a fast-paced, remote environment and are confident bringing ideas to the table



Must-Haves
2+ years of experience in a marketing/sales support role


Proficiency with HubSpot (advanced features required)


Availability during CST business hours (9am–5pm)


Strong project management skills and attention to detail


Fluent in English


Experience with or willingness to learn tools like Webflow, Canva, Meta Ads, and Zapier