Facebook Ads Specialist VA (Fitness Business Campaigns)

We’re looking for a highly skilled Facebook Ads Specialist VA to join our team part-time (with full-time potential).
If you have proven experience managing and scaling Facebook campaigns, especially in the fitness or service-based business space, this might be the perfect role for you.

We are Kaizen Collective — a strategic coaching and marketing company that helps fitness business owners (mainly gym and studio owners) grow sustainably. Our team is results-focused, systems-driven, and passionate about the businesses we serve.

You’ll be working directly with our internal team and our clients to launch and manage high-performing paid ad campaigns across Meta (Facebook & Instagram), using both your creative thinking and strategic mind.

What You’ll Be Doing:
???? Launch and manage Meta ad campaigns (Awareness, Reach, Lead Gen)
???? Monitor and optimise campaigns based on data and KPIs
?? Write or review ad copy that resonates with cold audiences and drives local leads
???? Collaborate with our designers to ensure brand-aligned creative assets
???? Send weekly reports to both our team and clients
???? Research top-performing ads and content from competitors and industry leaders for inspiration
???? Join onboarding calls to collect access and info from new clients
?? Set up ad accounts properly, including pixel installation, domain verification, and custom audiences
???? Assist with our internal campaigns and CRM setups (we use a white-labelled version of HighLevel)

What We’re Looking For:
? You have experience running Meta Ads with real results to show (screenshots, ad accounts, reports)
? You’ve ideally worked with fitness businesses or gyms in Australia
? You know how to write compelling ad copy – not just boost posts
? You understand local lead generation and targeting based on radius/location
? You’re confident joining client onboarding calls and asking the right questions
? You’re comfortable with tools like HighLevel, Slack, Notion, and Google Sheets
? You’re detail-oriented, data-driven, and organised
? You can communicate clearly in English (written + spoken) and take initiative without micromanagement

Bonus Points (Not Required, but Appreciated):
Knowledge of ENVATO, WordPress, Elementor
Google Ads or YouTube Ads experience
Background in fitness or personal training
Familiarity with design basics in Canva or similar tools

Tools We Use:
Meta Business Manager
HighLevel CRM (white-labelled)
Slack
Notion
Google Workspace
Consolidata (for reporting)

Who You’ll Work With:

You’ll work alongside a passionate, high-performing team that values:
Clear communication
Continuous improvement (Kaizen)
High standards in marketing strategy
Helping real business owners win

This Role Has Growth Potential:
If you perform well, there are future opportunities to:
Lead marketing accounts
Manage junior marketing VAs
Provide strategic input for client campaigns

How to Apply:
We do not accept applications via email.
To be considered, you must apply via this form:
???? ----------

In the form, we’ll ask for:
Your CV
A cover letter including why you’re passionate about fitness
Screenshots, links, or summaries of Facebook Ads you’ve run in the past (results required)

Important Note:
This is not an entry-level role.
We’re not looking for the cheapest VA — we’re looking for the most capable one.

You should be:
Able to work within Australian business hours
Comfortable working directly with business owners
Fast, reliable, and proud of your attention to detail
Ready to be part of a fast-moving, high-performing team