AI Influencer Manager (TikTok & Instagram Reels)

Job Description:

Overview

We are seeking a highly motivated and creative AI Influencer Manager to oversee the social media presence and content strategy for our AI fitness influencer, Lexi, on TikTok and Instagram Reels. This role is ideal for someone passionate about the intersection of AI, fitness, and social media, with a strong understanding of current trends and community engagement.

About Lexi

Lexi is an AI-generated fitness influencer focused on promoting health, wellness, and an active lifestyle. Her content includes workout routines, healthy eating tips, activewear showcases, motivational messages, and interactive community engagement. Aura aims to inspire and guide her audience towards a healthier and more active life.

Responsibilities

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Content Planning & Strategy:

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Develop and execute a comprehensive content calendar for TikTok and Instagram Reels, aligning with Aura's persona and content pillars (Workout & Movement, Nutrition & Healthy Habits, Activewear & Lifestyle, Motivation & Mindset, Community & Interaction).

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Identify and integrate trending sounds, challenges, and formats relevant to the fitness and AI influencer niche.

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Collaborate with AI content generation tools (e.g., image/video generation, voice synthesis) to produce high-quality visual and audio assets.



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Content Creation & Curation:

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Utilize provided AI-generated images and videos, and potentially generate new content using AI tools (training will be provided if necessary).

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Write engaging, on-brand captions for all social media posts, incorporating relevant hashtags and calls to action.

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Edit and optimize video content for TikTok and Instagram Reels, ensuring optimal length, pacing, and visual appeal.



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Community Management & Engagement:

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Actively engage with Aura's audience by responding to comments, direct messages, and mentions in Aura's defined tone of voice.

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Foster a strong and interactive community, encouraging user-generated content (UGC) and participation in challenges.

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Monitor social media trends and audience feedback to adapt content strategies.



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Performance Analysis & Reporting:

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Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, and content performance on both platforms.

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Provide regular reports on social media performance and suggest actionable insights for optimization.



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Brand Partnerships & Monetization (Future):

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Identify potential brand collaboration opportunities that align with Aura's persona and values.

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Assist in the development and execution of virtual brand campaigns.



Required Skills & Qualifications

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Proven Experience: Demonstrated experience in managing social media accounts, particularly TikTok and Instagram Reels, with a strong portfolio of engaging content.

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Content Creation: Proficiency in creating and editing short-form video content. Experience with AI content generation tools (e.g., Midjourney, RunwayML, Zebracat) is a significant plus, but not strictly required (willingness to learn is essential).

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Copywriting: Excellent writing skills with the ability to craft compelling and on-brand captions.

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Social Media Savvy: Deep understanding of TikTok and Instagram Reels algorithms, trends, and best practices for audience growth and engagement.

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Community Engagement: Strong communication and interpersonal skills to interact effectively with an online community.

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Analytical Skills: Ability to analyze social media data and translate insights into actionable strategies.

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Creativity & Innovation: A creative mindset with the ability to brainstorm new content ideas and adapt to evolving social media landscapes.

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Attention to Detail: Meticulous attention to detail in content creation and scheduling.

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Self-Motivated & Organized: Ability to work independently, manage multiple tasks, and meet deadlines.

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Passion for Fitness & AI: A genuine interest in fitness, health, and the potential of AI in the influencer space.

Preferred Qualifications

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Experience managing virtual or AI influencer accounts.

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Familiarity with social media management tools (e.g., Hootsuite, Buffer).

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Basic graphic design skills for creating supplementary visual content.

To Apply

Please submit your resume, a cover letter outlining your relevant experience and interest in this role, and a portfolio showcasing your social media management and content creation work (especially TikTok and Instagram Reels). In your cover letter, please briefly describe your understanding of AI influencers and how you envision growing Aura's presence.

Tools you will need to be familiar with
Manus AI
ChaGpt
HeyGen
We look forward to hearing from you!