Social Media Ads Specialist – Facebook & Instagram (Remote / Part-Time)

We’re looking for a results-driven, data-focused Facebook & Instagram Ads Specialist to join our team and manage lead generation campaigns for our growing list of clients in the garage floor coatings industry.

We work in one specialized niche—you’ll become an expert and see what real optimization looks like over time.

If you love digging into Ads Manager, testing angles, improving CPL, and seeing your efforts translate into real results, we want to hear from you!

About Us
We’re a U.S.-based digital marketing agency focused exclusively on home service businesses, with a niche in garage floor coatings. Our campaigns are proven to convert, and we’re expanding fast with a performance-driven team.

Role Overview
Fully remote

Part-time (20 hours/week preferred)

Long-term with growth opportunities

Collaborate with our creative team and account managers

What You’ll Be Doing
Build, launch, and manage Facebook & Instagram ad campaigns using Ads Manager

Write ad copy (or use our proven templates), select creatives, and apply high-converting angles

Coordinate with our design team when needed

Monitor performance daily, troubleshoot issues (low CTR, high CPL, denied ads, etc.), and make data-backed optimizations

Analyze and report on campaign results

Stay current on platform changes, trends, and best practices

What We’re Looking For
2+ years of hands-on experience managing paid Facebook/Instagram campaigns

Strong understanding of key metrics: CPL, CTR, CPM, ROAS, Frequency

Experience targeting local service areas (radius, zip, city-level targeting)

Familiarity with Facebook Lead Ads and landing page strategies

Excellent written English and communication skills

Organized and capable of managing multiple accounts with attention to detail

Familiarity with marketing funnels and follow-up systems (GoHighLevel a plus)

Bonus Points If You Have
Experience working with U.S.-based home service businesses

Proficiency with Slack, Trello, Google Drive

Experience split-testing creatives, copy, and audiences

Basic design or editing skills (Canva, CapCut, etc.) — not required, but helpful

Tools We Use

Facebook Ads Manager

Slack (team communication)

Trello (task tracking)

Google Drive (file sharing)

What Success Looks Like
Campaigns launched accurately and quickly

Hitting or improving CPL goals regularly

Clear communication and proactive problem-solving

Confidently managing 10–25 client accounts

Collaborating to improve creative performance

Compensation
Competitive monthly salary based on experience

13th-month pay

Bonuses for performance

Long-term, stable role with room to grow

How to Apply
Interested? Please fill out this short application form:
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We’re a fast-moving team that values performance, communication, and results. If that sounds like you, apply now and let’s grow together!