Ecommerce CRO Manager

Hours:
10–20 hours per week to start

Responsibilities:
Weekly review of all landing pages, advertorials, and PDPs for conversion optimization opportunities


Set up and manage ongoing A/B tests (headlines, layout, testimonials, design tweaks, CTAs)


Monitor performance using tools like Google Analytics, Shopify analytics, Hotjar, and Intelligems


Collaborate with developer to brief new test variations and creative improvements


Run weekly CRO insights report (identify wins, flops, and next tests)


Maintain and update the central CRO test tracking sheet for both brands:


Keep Shopify/ClickFunnels/WordPress product pages consistent and optimized


Monitor checkout drop-off and suggest improvements


Suggest copy changes for upsell flows and email automations where relevant


Proactively flag bottlenecks in the funnel (e.g. mobile bounce rate too high)



Goals:
Continuously improve conversion rates across our sales funnel (advertorials, PDPs, checkout)


Create a high-velocity test culture: something new should be testing every week


Build CRO test documentation for repeatable learnings and SOP expansion


Minimize ad spend wasted on low-performing funnels