Head of Marketing – CFO Advisory & Bookkeeping Firm (Australia)

Head of Marketing – CFO Advisory & Accounting Firm (Australia)
Full-Time or Part Time| Remote

We’re not your average accounting firm.
We’re a dynamic, high-energy CFO Advisory, Bookkeeping and Accounting business supporting ambitious business owners across Australia. While numbers are our game, we’re ready to level up our marketing—and we’re looking for a HIGHLY EXPERIENCED Head of Marketing to lead the charge.

This is a pivotal role for someone who lives and breathes strategy, execution, and growth. You’ll work directly with the business owner and leadership team, taking full ownership of marketing across the entire funnel—from cold leads to raving fans. You won’t just be part of the business; you’ll be embedded in it.

What You’ll Be Doing
You’ll lead and deliver a full-stack marketing operation. Key responsibilities include:


Email Marketing:
Create, launch and manage high-converting email drip campaigns using GoHighLevel or a recommended platform.
Build sequences that drive trust, engagement, and conversion.

Webinars & Events:
Organise and promote engaging webinars and online events.
Own the process from concept to follow-up, ensuring each event builds visibility and pipeline.

Social Media Strategy & Execution:
Develop and lead our social media direction, especially on LinkedIn.
Support video content, editing and promotion to amplify our message.

Advertising Campaigns:
Design and run paid ad campaigns with A/B testing across relevant platforms.
Analyse data and continuously optimise for ROI and lead conversion.

Automation & Funnels:
Build automated workflows and integrations across channels to capture, nurture, and convert leads.
Set up dashboards to monitor performance and lead flow.

Cold Outreach Campaigns:
Build and run targeted campaigns to engage cold leads using tools, email, and outreach strategies.
Track engagement and iterate to improve open and conversion rates.

Content Strategy:
Draft or refine regular blog content and LinkedIn posts to position our founder as a trusted thought leader.
Help make LinkedIn a direct client acquisition channel.

Website Maintenance and Landing Page design:
Tailored to campaigns as recommended by your experience and testing for conversions.


What We’re Looking For
Proven experience delivering real results across digital marketing, automation, and content strategy, ideally 10+ years across areas not solely in social media.

Strong understanding of small business services (bonus if you've worked in professional services like accounting, legal or consulting)

Excellent written and spoken English

A self-starter who can make strategic recommendations and then roll up their sleeves to implement

Comfortable working with founders who know what they want—but need your help to execute

Up-to-date with current marketing trends, platforms, and tools

Fun, positive, and energetic—just like us!

Why Work With Us
You’ll be joining a small but growing firm that combines financial rigour with a friendly, down-to-earth vibe. We’re serious about results, but we enjoy the process. You’ll have a high level of autonomy, direct access to decision-makers, and the chance to shape how marketing operates across the business.

Ready to take the lead and help drive the next stage of growth?
Send us your resume and a quick note on why this role feels like the perfect fit. Bonus points if you can show us past campaigns, content or funnels you’ve built.