Head of Content & Social Media (Fully Remote)

Content Strategy & Development:
? Develop and implement an integrated content strategy aligned with marketing goals, both short- and long-term
? Research and identify content themes and topics that educate customers and support business objectives.
? Lead the content team in creating high-quality content (videos, infographics, blogs, data visualisation) for multiple platforms (websites, social media, publications).
? Continuously monitor and adapt the strategy based on data, analytics, and market trends.
? Ensure content adheres to brand guidelines for structure, layout, tone of voice, and user experience across all channels.
? Conduct competitor and internal content audits to identify areas for improvement.
? Stay informed of legal considerations like copyright and data protection laws.
? Explore and leverage new technologies (e.g., AI writing tools) to refine content creation and strategy.

Content Management & Optimisation:
? Develop and maintain content style guides and best practices.
? Oversee the implementation of established content strategies.
? Establish and optimise workflows for requesting, creating, editing, publishing, and archiving content.
? Develop and implement measurement systems to track content performance against objectives.
? Optimise content for search engines and user experience.
? Continuously test and refine content based on data analysis.

Content & Social Team Management:
? Manage the content team, including recruitment, training, and professional development.
? Provide mentorship and support to tea ---------- mbers, fostering their growth and career progression.
? Lead the team in developing content for both internal marketing and client projects.

Academic & Professional Qualifications
? Bachelors degree in a related area (eg. Mass Communication, Marketing)
Achievements & Experience
? 5+ years of relative business experience (preferably B2B & B2C, content marketing and/or communications)
? 2+ years of managerial experience
? 1+ years of client relationship experience
? Agency experience added advantage
? Fluency in English (Written and Verbal)
? Strong understanding and proven application of website technologies, social media platforms and email marketing - including SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
? Good technical understanding of web analytics and the ability to pick up and apply new monitoring and reporting tools quickly
? Experience with AI tools for content writing and marketing for copywriting and advertisement
? High Proficiency in MS Office and Google
? Experience with content management systems and multichannel marketing software
? Experience and strong understanding of data protection laws and copyright regulations
? Experience with public relations initiatives
? Excellent writing skills and communication skills in English
? Excellent leadership and interpersonal skills are essential
? Attention to detail
? Excellent editing skills are essential
? Experience working with and in multicultural environments