Digital Ad Specialist / Performance Marketer / Growth Strategist

We are:
Chunks is a design-forward hair accessories brand proudly based in Seattle and NYC. We’re known for bold, expressive designs that feel playful, practical, and full of personality. Our products are proudly and responsibly made in China, with a deep commitment to ethical manufacturing, joyful design, and building a more inclusive vision of fashion.

Founded in 2019, Chunks quickly grew into a cult-favorite brand worn by everyone from hairstylists to influencers to everyday cool people who want to show up as their full selves. Our pieces are built for self-expression — a little daily dose of creativity, color, and confidence.

In everything we do, we center individuality, community, and fun. We care deeply about our customer experience, our creative ecosystem, and doing business with integrity. We’re a small but mighty team, and we like to keep things resourceful, intuitive, and real — no fluff, just meaningful growth.

Overview:
We’re looking for a highly strategic and data-driven freelance ad specialist to own our Meta and Google ad accounts. This role replaces our agency partner and will require a deep understanding of our brand, audience, and goals. You’ll act as an embedded growth partner — not just someone who “sets and forgets” campaigns.

Key Responsibilities:
- Manage and optimize paid ads across Meta, Google, Tiktok, Pinterest
- Develop testing strategies for creative, audiences, and landing pages
- Translate performance data into actionable insights for the creative, marketing, product, operations teams
- Communicate weekly updates and monthly reporting to leadership and stakeholders
- Identify scalable opportunities and make performance-based recommendations around spend
- Work closely with the team to brief or review ad creative with brand context
- Stay current on DTC trends and platform shifts

What We’re Looking For:
- Experience managing $20-$100K/month in ad spend for DTC brands
- Proficiency in Meta Ads Manager, GA4, RetentionX, and other reporting tools
- Strong communicator with the ability to break down metrics for non-technical stakeholders
- Strategic thinker who’s not afraid to say “here’s what we should stop doing”
- Familiarity with fashion or lifestyle brands is a bonus

BIG NEEDED BONUS – Owns Performance Strategy & Paid Funnel
- Leads all **paid media funnel optimization** (cold to retargeting)
- Tracks and reports **CAC, ROAS, MER**, landing page conversion, A/B test results
- Gives **clear, tactical briefs** to whole team/depts
- Flags leaks or drop-offs in the funnel (e.g. ad click ? bounce, low checkout conversion)
- Suggests changes to PDPs, landing pages, offers, etc.
- SEO/SEM strategy