Google Ads Specialist

Job Summary:
We are seeking a highly motivated and results-driven Google Ads Specialist to manage, optimize, and scale lead generation paid search campaigns across Google Ads. The ideal candidate should have a deep understanding of PPC advertising, data analysis, keyword research, lead generation and ad copywriting. This role is focused on driving qualified traffic, generating leads and maximizing return on ad spend (ROAS) through form submission as primary conversion goal.

Key Responsibilities:
Plan, create, and manage Google Ads campaigns across Search, Display and etc. (as applicable).

Conduct keyword research and competitor analysis to identify growth opportunities.

Write compelling ad copy and develop effective ad creatives.

Monitor campaign performance and perform ongoing optimization of bids, targeting, and ad assets.

Track conversions and analyze campaign performance using Google Analytics and Google Tag Manager.

Implement A/B testing strategies for ad creatives and landing pages.

Generate regular performance reports with actionable insights.

Stay current with Google Ads updates, trends, and best practices.

Requirements:
1- 2 Years Proven experience managing Google Ads campaigns (Search, Display, and/or YouTube).

Strong understanding of PPC concepts, bidding strategies, match types, and Quality Score.

Proficiency with Google Ads, Google Analytics, and Google Tag Manager.

Analytical mindset with strong attention to detail.

Excellent written and verbal communication skills.

Preferred Qualifications:
Experience with landing page optimization and CRO (conversion rate optimization).

Familiarity with CRM and lead tracking tools (e.g., GoHighLevel) but not necessary.

Agency experience or managing multiple accounts simultaneously.

Strong Excel/Google Sheets skills for data analysis and reporting.

Note: Your base rate is reviewed and can increase based on KPI performance (lead volume, CPA, ROAS), successful completion of advanced certifications, and demonstrated leadership on multi-account portfolios.