Personal Assistant – Digital Growth & GoHighLevel Specialist

We’re a fast?growing SaaS/agency helping small businesses grow through high?converting, interactive websites and automated marketing funnels. Our secret sauce is GoHighLevel (GHL) — we build custom sites, set up automations, and deliver ongoing lead?generation solutions. As we scale, we need a motivated Personal Assistant to help with website builds, prospect research, and crafting tailored business outlines that speak directly to each client’s pain points and highlight our benefits.

You’ll wear multiple hats:

GHL Website Builder — create and optimize interactive sites/funnels for prospects and clients.
Prospect Researcher — identify and profile potential leads, understand their industry challenges.
Business Analyst & Copy Coordinator — develop concise “business outlines” that articulate each prospect’s pain points and show how our services directly solve them.
This role is 30–40 hours/week (remote), with room to grow into a project?management or account?services position.

Key Responsibilities

1. Build & Maintain GoHighLevel Websites
Design and launch responsive, on?brand GHL websites/funnels from a blank template or custom theme.
Implement interactive elements (e.g., flip?cards, animated gradients, logo carousels, hover effects) to increase engagement.
Integrate forms, calendars (Acuity/Calendly), and payment links so prospects can book or buy seamlessly.
Optimize pages for speed, mobile responsiveness, and user experience (UX) best practices.
Troubleshoot CSS/HTML/JS issues within GHL’s Custom HTML/CSS panels.
2. Prospect Identification & Outreach Support
Use LinkedIn, industry directories, and social sites to compile lists of potential clients in target verticals (e.g., estheticians, trainers, local service businesses).
Pull company data (size, location, current website) and note any red flags (outdated design, missing contact pages, no SMS opt?in).
Assist with drafting personalized outreach messages that demonstrate understanding of their business and how our services add value.
3. Business Pain?Point Outlines & Benefit Summaries
For each qualified prospect, build a short outline (1–2 pages) that:
Defines their key pain points (e.g., low site conversion, no automated lead follow?up, limited social proof).
Positions our solution (interactive GHL site + automation) as the ideal fix (e.g., higher engagement, fewer manual tasks, clear ROI).
Includes sample section headings, bullet?point benefits, and a proposed “next steps” (audit, demo, proposal).
Collaborate with our copywriter to refine messaging and ensure alignment with brand tone.
4. Ongoing Website & Funnel Enhancements
Monitor live sites for performance issues, broken links, or outdated content, and apply quick fixes as needed.
Implement A/B tests on key pages (headline variants, button colors, form placements) to improve conversion rates.
Keep up with GHL feature updates and recommend new tools/plugins (chatbots, surveys, membership areas) to enhance client projects.
Qualifications & Skills

Technical/Platform Proficiency
GoHighLevel (GHL): At least 6 months of hands?on experience building websites, funnels, or membership areas. Comfortable with Custom HTML/CSS/JS blocks.
HTML/CSS Fundamentals: Able to write and troubleshoot basic CSS (e.g., flexbox, grid, gradients, hover states). Familiarity with responsive design principles.
Acuity/Calendly Integration: Experience embedding booking calendars and setting up appointment automations.
Funnel Logic & Automation: Understanding of tags, triggers, workflows, and how to orchestrate lead?capture ? follow?up sequences in GHL.
Graphic & Visual Tools: Basic skills in Canva, Figma, or similar to crop/optimize images and create simple mockups.
Research & Analytical Skills
Prospect Research: Comfortable using LinkedIn Sales Navigator (or free LinkedIn), Crunchbase, Google Maps, and industry sites to find and qualify leads.
Business Acumen: Can quickly identify common pain points for local service businesses (e.g., estheticians, trainers, consultants) and articulate specific “fixes” our services provide.
Copy & Outline Drafting: Able to produce clear, concise outlines highlighting pain points, solutions, and benefits—minimum jargon, maximum clarity.
Communication & Organization
Written Communication: Strong English?writing skills; can tailor tone to fit different industries.
Time Management: Proven ability to juggle multiple client projects—sometimes with overlapping deadlines—while maintaining attention to detail.
Proactive & Self?Driven: You don’t need constant handholding; you can spot gaps (e.g., missing CTA on a page) and take initiative.
Team Collaboration: Comfortable working closely with a lead developer, copywriter, and account manager; uses Slack or Zoom effectively to ask questions and report progress.
Nice?to?Have (Bonus Skills)

Figma/Adobe XD or Basic Photoshop: For slicing mockups or quickly editing assets.
Basic JavaScript/jQuery: Able to paste and slightly modify known snippets (e.g., logo carousel, flip?card code).
SEO Fundamentals: Can add meta tags, optimize alt text, and ensure page structure is SEO?friendly.

Email Marketing Experience: Familiar with GHL Email Broadcasts and Campaign Builder.
Everfit or Another Fitness/Coaching Platform: Helps if you know how to explain our credits?based coaching model.


How to Apply

Submit Your Resume
• Email your resume) ----------
Record a 2-Minute Introduction Video
• In the video, tell us why you’re the best fit for this GHL role.
• This helps us gauge your verbal communication skills—keep it brief and to the point.
Write a Short Paragraph
• In the body of your email (below your resume and video link), write 1–2 paragraphs explaining why you’re excited about this position and what you’ll bring to the role.