Senior Social Media Manager & Strategist

???? Job Title: Senior Social Media Manager & Strategist
Company: Global Conversion Agency
Location: Remote | Full-time
Overview:
Global Conversion Agency is seeking a visionary, results-driven Senior Social Media Manager & Strategist to lead and innovate our social media operations across multiple brands. This hybrid role requires a bold thinker and experienced executor — someone who can shape the long-term digital vision while overseeing daily operations and team leadership. You will define and drive full-funnel social media strategies, manage creatives and campaigns, and ensure every initiative aligns with our aggressive growth objectives.
This is not a routine management role — it's a high-impact, strategy-driven leadership position where your ability to blend creativity, analytics, and team management will define the success of our brand presence.

Key Responsibilities:
???? Strategic Leadership & Growth Planning
Architect and execute holistic social media strategies across Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.


Develop scalable growth blueprints to increase brand reach, community engagement, and customer acquisition.


Conduct competitor analysis, platform audits, and trend forecasting to refine long-term goals.


Collaborate with executive leadership to align social initiatives with broader business objectives.


???? Team Management & Campaign Execution
Lead and mentor a high-performing team of coordinators, creatives, and social specialists.


Manage end-to-end campaign workflows: from ideation and content creation to launch and performance tracking.


Oversee the development of content calendars, paid ad strategies, influencer partnerships, and platform innovation.


Maintain brand consistency and voice across all digital touchpoints.


???? Performance Optimization & Reporting
Leverage data tools like Google Analytics, Meta Business Suite, and Sprout Social to monitor KPIs and report ROI.


Analyze performance data to improve targeting, creative, and engagement tactics.


Present executive-level reports with insights, trends, and actionable recommendations.



Requirements:
Minimum 5 years of experience in social media strategy, campaign management, and team leadership.


Demonstrated success managing and scaling multi-platform brand accounts with high engagement and ROI.


Advanced knowledge of platform-specific algorithms, analytics dashboards, and content formats.


Expertise in social advertising platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).


Exceptional writing, storytelling, and creative direction skills.



Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred).


Proof of certification in Advanced Social Media Marketing or Strategy (e.g., Meta Blueprint, Hootsuite Advanced, LinkedIn Learning).


Must provide a portfolio of managed accounts, campaign case studies, and performance reports.


Strong leadership, decision-making, and collaboration skills with a solution-driven mindset.