Creative Director, Performance & UGC Strategy

Position Overview:

The Creative Director, Performance & UGC Strategy will own the development, review, and optimization of all creative assets across client accounts. This includes static images, video ads, and user-generated content — all designed to drive performance on platforms like Meta, TikTok, and YouTube.

You’ll work closely with designers, editors, UGC creators, and our media buyers to ensure every creative asset we ship is strategic, data-informed, and conversion-focused. You'll also script UGC, source creators via platforms like Billo or Bambassador, and continuously iterate based on performance insights.

Key Responsibilities:

? Creative Review & Feedback

Review static and video ad creatives across all client accounts and provide feedback aligned with performance marketing principles

Ensure creative assets meet platform-native requirements and follow winning ad structures (hook, problem, solution, CTA, etc.)

Approve final deliverables before launch and flag creative fatigue when necessary

? UGC Strategy & Scriptwriting

Write authentic, high-converting UGC scripts using proven structures for TikTok, Meta Reels, and YouTube Shorts

Guide editors and creators on how to execute scripts with a strong balance of storytelling and sales psychology

Develop UGC shot lists, script banks, and briefs for internal use and creator onboarding

? Creator Sourcing & Management

Source and manage creators via platforms like Billo, Bambassador, Minisocial, ---------- , etc.

Maintain a database of tested and vetted creators by niche, demographic, and performance history

Collaborate with project managers to assign briefs and manage creator deadlines/deliverables

? Creative Optimization & Strategy

Analyze ad performance with media buyers to assess what creative angles are working (and why)

Use performance data to inform new creative concepts, hooks, and variations

Identify creative gaps or missed angles across client offers and design solutions

? Creative Systems & Culture

Build repeatable systems for creative review, scripting, testing, and UGC coordination

Lead internal creative reviews and brainstorms to elevate creative thinking across the team

Maintain a creative swipe file, idea board, and UGC vault for team inspiration and iteration

Qualifications:

2+ years in performance creative strategy, content production, or paid ad creative roles

Proven UGC scripting and casting experience — bonus if you’ve sourced from Billo, Bambassador, or similar

Excellent copy instincts, especially for hooks, CTAs, and short-form storytelling

Strong visual and performance marketing acumen

Experience working closely with media buyers or in a performance-focused ad agency

Highly organized, systems-minded, and great at giving clear, constructive feedback

Bonus Responsibilities (Optional, but Recommended):

To supercharge growth at KultreMedia, this role can also own:

Creative Testing Calendar: Map weekly A/B testing of hooks, formats, and CTAs

Quarterly Creative Reports: Share trend forecasts and ideation decks with team/clients

Mini Campaign Concepts: Propose themed content pushes (e.g., “Back to School Bundle Week”) for fast-turn creative

Client Looms: Record short loom videos explaining the creative strategy to increase transparency and retention

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